Integrated Marketing Manager - Uta Creators

Job Description

UTA seeks an experienced Integrated Marketing Manager who is proactive, strategic, thoughtful, and passionate about finding creative solutions for brand clients. You will be a key member of the new group launched in 2023 - UTA Roll Call - managing the development of scaled branded content partnership strategies for brands across the digital landscape.

United Talent Agency represents the leading voices in media and entertainment around the world. Leveraging our unique position to form partnerships with top talent and global brands, UTA sits at the forefront of the creator economy.

The salary range for this role is $90,000 to $100,000 commensurate with experience and skills.

What You Will Do
• Lead the pre-sales ideation process in response to RFPs for assigned accounts, communicating the Roll Call product offering effectively to potential brand partners
• Develop high quality marketing materials including proposal decks, media plans, one-sheets, and case studies in collaboration with Roll Call team stakeholders
• Ideate detailed campaign strategy in alignment with brand briefs and objectives through clear rationale, talent recommendations, creative thought starters, and media planning
• Join partner calls and meetings to help pitch and explore partnership opportunities with key accounts
• Support the Sales and wider Integrated Marketing team in creating go-to-market materials detailing the Roll Call offering, leveraging insights from Roll Call campaigns as well as market research
• Monitor relevant industry trends and developments to ensure client and sales teams are supported with up-to-date information throughout the partnership process
• Partner with cross functional UTA teams, like UTA IQ, to leverage proprietary industry research to plan full funnel marketing campaigns
• Aid in the development of proactive solutions for prospective brand clients as needed in partnership with the Sales and Account Management teams
• Maintain visibility throughout the post-sale cycle to understand evolving market needs, best practices, and challenges facing the operation to best optimize proposal strategy
• Support the Sales and Account Management teams during the final campaign reporting stage to develop strategic insights, recommendations, and post-campaign analysis
• Maintain knowledge of Social, Video, and Streaming platform tech offerings/capabilities and understand how to effectively utilize these tools for brand partners

What You Will Need
• 3+ years of branded content and/or influencer marketing strategy experience
• Familiarity with digital content creators and their respective social platforms.
• Experience in or knowledge about gaming/esports is a plus.
• Successful track record of creating best in class marketing campaigns against diverse audience segments
• Capable of clearly defining strategy for content marketing campaigns in writing and visually via PowerPoint and Media Plan formats
• Strong written and verbal communication skills
• Attention to detail and comfort working on large project-based teams
• Ability to ideate creative strategies and leverage campaign/industry insights to inform proposals that will drive key, measurable results
• An understanding of and passion for the major cultural opportunity that exists within the evolving digital creator space and an unquenchable desire to learn and grow with a team

What You Will Get
• A meaningful and positive impact on the growth and development of a new business within UTA, supporting our colleagues and clients
• The challenge to identify, build, test, and deploy solutions in real-life, not in theory
• Encouragement to innovate and take ownership with hands-on team initiatives
• The unique and exciting opportunity to work at a leading global entertainment company
• An inclusive and diverse company culture
• Competitive benefits and programs to support your well-being

About UTA

UTA unites ideas, opportunities and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers-from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

For more information: https://www.unitedtalent.com/about/

United Talent Agency is a leading global talent and entertainment company representing many of the most acclaimed figures in film, television, music, gaming, esports, digital talent, and more.

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Jobcode: Reference SBJ-d56qm0-3-133-144-197-42 in your application.