Comedy Tour Marketing Executive

Job Description

UTA seeks an experienced Comedy Tour Marketing Executive to support a fast-paced Comedy Department. The Executive will be responsible for developing marketing strategy including advertising, promotions, publicity, social media and media buying for a roster of UTA Clients. Beyond traditional stand-up comedians, the roster of clients may include live podcasts, musical comedy groups, family entertainers, and speakers.
What You Will Do
• Create marketing plans including advertising, promotions, publicity, and social media for shows and tours
• Be responsible for domestic and international tour marketing
• Manage the marketing budget for each tour and show
• Work with clients, managers, social media teams, publicists, production houses, and others to oversee the execution of tour launches including timelines, deliverables, strategy and marketing plans
• Act as the liaison between client teams and promoter/venues
• Analyze ticketing data including audits, zip reports, scaling/hold maps, and sales trends to assess price resistance, manage discounting strategies, and optimize geographic allocation of marketing spend
• Approve all marketing deliverables including but not limited to ad plans, localized assets, promotional proposals and ticket headers based on artist brand identity and demographics, industry trends, and campaign performance metrics
• Stay current on industry trends and benchmarks, competitor activity, and emerging marketing tools
What You Will Need
• 3 + years of progressive marketing experience in the entertainment industry – ideally in Comedy live touring, with experience in marketing at a promoter strongly preferred
• Must be a passionate comedy fan with broad knowledge of current and emerging talent
• Ability to work and communicate professionally, verbally, and in written form with internal and external stakeholders
• Demonstrated customer service excellence
• Proficiency with the latest marketing tools and best practices across a wide range of new + traditional media, social + digital strategy, emerging platforms, etc.
• Creative thinker with thorough knowledge of how to analyze cross-platform data and insights to inform marketing strategy
• Self-starter who is able to learn new functions quickly and accurately, anticipate departmental needs and take proactive steps to follow through with proposed solutions or alternatives
• Remain calm under pressure and work well with various personality types
• Extremely detail-oriented, organized and able to multi-task in a fast-paced environment
• Ability to meet deadlines and adjust to changing priorities
• Outstanding interpersonal skills: must display patience and be focused on customer service and satisfaction
What You Will Get
• The unique and exciting opportunity to work at one of a leading global entertainment companies
• Access to the tools, leadership, and resources you will need to create and drive a center of excellence
• The opportunity to do the best work of your career
• Work in an inclusive and diverse company culture
• Competitive programs to support your well-being
• Experience working in a collaborative environment with room to grow

Jobcode: Reference SBJ-12oj20-216-73-216-170-42 in your application.