CRM Strategy Manager

Job Description

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Job Description
We are seeking a strategic and results-driven CRM Strategy Manager to lead the development and execution of CRM initiatives supporting Ubisoft's live service games. This role will focus on driving player engagement through seasonal campaigns, content drops, and lifecycle journeys: from acquisition and onboarding to retention and reactivation.
You will collaborate cross-functionally with Production, Brand, and Live Ops teams to ensure CRM strategies are player-centric, data-informed, and aligned with Ubisoft's goals. This is a high-impact role for someone passionate about gaming, CRM, and customer experience.
What you'll do
• Strategic Planning & Execution
• Develop and lead CRM strategies tailored to live service games, seasonal launches, and content updates.
• Design and optimize player lifecycle journeys, including onboarding, engagement, retention, and win-back campaigns.
• Advocate for player-centric marketing approaches across all CRM touchpoints.
• Cross-Functional Collaboration
• Partner with internal teams (Production, Brand, Live Ops, Analytics) to align CRM initiatives with game and brand objectives.
• Coordinate campaign execution with operational teams using tools like JIRA or similar project management platforms.
• Data-Driven Optimization
• Collaborate with Analytics and Data Science teams to evaluate campaign performance and identify opportunities for personalization and predictive targeting.
• Leverage insights to refine CRM strategies and maximize ROI.
• Innovation & Trend Monitoring
• Stay informed on gaming and marketing trends, competitor strategies, and emerging technologies.
• Champion innovation in CRM tactics, tools, and player engagement strategies.
• Quality & Governance
• Ensure high-quality, consistent, and brand-aligned communications across email, in-game messaging, and other CRM channels.
• Advocate for best practices in deliverability, UX design, and compliance.
Qualifications
What you'll bring
• 2- 5 years of experience in CRM, digital marketing, or customer engagement, ideally within entertainment, gaming, or tech industries.
• Proven success in developing and executing lifecycle marketing strategies and personalized campaigns.
• Strong analytical skills with experience interpreting CRM performance data and applying insights.
• Proficiency with CRM platforms, marketing automation tools, and project management systems.
• Excellent communication and stakeholder management skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Passion for video games and understanding of gamer behavior is a strong asset.
• Fluency in French

Jobcode: Reference SBJ-wpxyxp-216-73-216-42-42 in your application.