Sales Account Executive

Job Description

Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv

WATE 6 On Your Side, the ABC affiliate in Knoxville, TN is seeking a dynamic, career-minded Account Executive to join our professional sales team. This position will cover the Sevierville, Pigeon Forge, Gatlinburg area. The ideal candidate is a highly motivated self-starter who has the ability to interact with, and influence others in a positive manner, and who is driven to generate results for local businesses and revenue for our television station. Applicants must demonstrate a track record of success along with strong ties to the advertising community. Marketing experience preferred.

The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and providing potential clients broadcast and digital solutions for their business.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in marketing, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Jobcode: Reference SBJ-d2m21m-18-218-172-249-42 in your application.