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Full Time Job

Digital Account Executive

Nexstar

Knoxville, TN 04-04-2024
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  • Paid
  • Full Time
Job Description
The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
• Develop and increase sales volume for both TV and digital revenue, with a focus on digital sales
• Prospect, qualify, develop, close and grow NEW business
• Continue to learn and implement new strategies and products
• Responsible for order entry, contracts, follow-up and collections
• Play a role in the production of client's creative elements
• Be an advocate for our products and programs
• Implement strategies to consistently grow revenue and exceed revenue goals
• Ability to hold meaningful conversations with decision makers
• Establish credible relationships within our business community
• Prepare and deliver sales presentations to prospects and clients
• Ability to CLOSE sales
• Know that the word ''no'' is an opportunity
• Proficient with popular social media and digital platforms
• Can make decisions without supervision
• Educate customers on the variety of available TV and Digital products to most effectively promote their products and/or services
• Provide clients with information regarding rates for advertising placement on television and digital platforms
• Work with prospects, clients and station personnel to develop advertising and promotional campaigns
• Develop and maintain a strong knowledge of market trends and the media landscape for the Shreveport area
• Perform other duties as assigned
• Requirements and Skills:
• Sales experience is preferred
• Treat coworkers, prospects and clients with a service-centric attitude
• Demonstrates personal integrity to differentiate from the competition
• Proficiency in Microsoft Office: Word, PowerPoint, Excel, & Outlook
• Able to pass a pre-employment criminal background check
• Valid driver's license with an acceptable driving record
• Strong oral and written communication skills
• Candidate must be an overachiever that is a passionate team player, with the ability to develop presentations independently
• Some overnight travel may be required on rare occasions

Jobcode: Reference SBJ-g6yenj-3-235-20-185-42 in your application.

Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.