Digital Strategist

Job Description

Digital Strategist, KMGH

KMGH, The E.W. Scripps station located in Denver, CO, has an exciting opportunity for a Digital Sales Strategist who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Local Sales Manager.

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

WHAT YOU'LL DO:
• Make sales calls with account executives to consistently achieve digital market revenue goals by closing digital campaigns with new and existing clients.
• Lead product training for designated products which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Products, Facebook Products, SEO, email, and contesting.
• Provide campaign guidance to Account Executives throughout the whole selling process; prospect clients, assist in need analysis, develop strategy, help create presentations, assist in the close of the sale, then monitor campaign performance, and provide optimization and upsell recommendations.
• Conduct one-on-one meetings with account executives to help them reach their goals.
• Be knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
• Build custom campaign dashboards and monitor campaigns to ensure they are delivering as expected.
• Other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in related discipline or equivalent experience.
• 3 - 5 years sales experience, closing business and managing clients.
• Prefer experience in a sales leadership, advisory, or supervisory capacity.
• Experience in creating and successfully executing multi-faceted digital campaigns.

WHAT YOU'LL BRING:
• Strong knowledge of our digital product portfolio and backend platforms including Google Analytics, Google Ads, Google Ads Manager, Facebook Ads and more.
• Strong analytical skills and data driven thinking.
• Demonstrated record of success in a goal oriented, highly accountable sales environment.
• Must have proven prospecting and closing capabilities.
• Ability to creatively craft solutions for client based on needs assessment.
• Excellent presentation, public speaking, interpersonal and communication skills.
• Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations.
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers.
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions, and mileage.
• Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook, etc.).
• Must have good organizational skills and ability to meet deadlines.
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

COMPENSATION RANGE:
Annual Salary: $60,000.00 - 65000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in Colorado.

ADDITIONAL BENEFITS:
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-rzv5e2-3-14-80-45-42 in your application.