Ua Specialist

Job Description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Hybrid - Hire Locations: Redwood Shores, Seattle, and Los Angeles.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Senior User Acquisition Specialist to join the EA Mobile Growth Organization. This role will report directly to the Senior UA Manager (leading EA Mobile's Mobile Casual, MoCa titles), who is responsible for growing some of our most successful games.

Responsibilities
• Develop and implement media buying strategies to improve campaign efficiency and performance
• Activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
• Develop and build strategic partnerships with key studio and product stakeholders
• Nurture advertising partner relationships with EA's key partner networks
• Contributions to improve the growth marketing team with knowledge sharing and hypothesis testing
• Work directly with the Senior UA Manager to implement innovative strategies to grow and maximize revenue for titles within EA Mobile's (MoCa) portfolio
Requirements
• 2+ years of experience in mobile media buying/user acquisition/performance marketing
• Strong knowledge of attribution
• Experience building and optimizing user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience in proposing/testing new advertising channels, partners and formats
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, and Google
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games
• Knowledge of Excel, SQL, and Microsoft Office / Google applications
• Comfortable managing multi-million dollar budgets
This job is for you if...
• You want to be a part of an elite data-driven mobile marketing unit
• You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
• You have a business owner's mindset, is accountable for performance, and is passionate about driving growth for EAM's portfolio of games
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento) * $103,200 - $145,600 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Jobcode: Reference SBJ-bxxjxy-18-97-14-91-42 in your application.