Manager, Brand Partnerships, American Football

Job Description

The Manager, Marketing Brand Partnerships for American Football at EA SPORTS will create holistic, multi-channel marketing partnerships across sports, lifestyle and brand partners and channels for EA SPORTS College Football.

Reporting to the head of Marketing Brand Partnerships for EA SPORTS and partnered with Brand Marketing teams, the Manager will apply experience producing multi-channel marketing programs, to identify and secure custom brand partnerships that ladder directly to franchise level marketing goals and lead 1) brand awareness, 2) product exposure/consideration, 3) product acquisition 4) brand engagement and 5) commercial benefit. Examples of strategic partners managed by the Manager include GTM plans with collegiate football teams, culturally relevant brands and media endemic to football and collegiate sports.

KEY RESPONSIBILITIES:
• You will align with our partners in Brand Management, Marketing and Product Development to understand business & product goals, creative and marketing strategy, and desired outcomes. Work to apply player, market, sport, and product insights toward a Partnership plan.
• You will sit on College Football cfx team calls, partnering with our teams and external agencies, including Brand Marketing, Production, Communications and Connections Planning, to produce, ready and build partnership activation plans that tells an engaging narrative and aligns with go-to-market and live service plan, content roadmap, player journey and communications.
• You will identify, pitch and secure partners in service of our plans - demonstrating potential impact through size of our network, audience reach, pathway to important demographic and fandom.
• You will build integrated partnerships with brands and partners (e.g., NCAA, Nike, Schools), within working teams, to unlock joint value in the near and long term.
• You will collaborate with partners (collegiate teams, talent, brands, media) on integrations and activation roadmaps across their respective channels.
• You will partner with internal Business Development to agree on terms of agreements and follow unified deal structures and payments from across the portfolio.
• You will use a partnership measurement framework to assess performance, report important indicators and ensure all efforts are made to ensure campaign targets are achieved.
• You will advocate for the EA SPORTS and Electronic Arts brand internally and externally by careful selection and vetting of partners, setting clear expectation frameworks for success; inspire creative execution and results.

REQUIREMENTS
• 3-5 years' in brand/marketing/partnerships role.
• Experience partnering with matrixed teams to make insight informed decisions that satisfy prioritized consumer motivations.
• Work with all partners both internal and external.
• Work under constraints and develop ideas from conception to execution.
• Create and write briefs for internal and external partners and create RFPs for outside agencies.
• Adapt to evolving consumer engagement and channel opportunities.
• Source and create relationships with external brands and partners.
• Familiarity with contract structures and finalizing co-promotional and service agreements.
• Write tailored stories. Share ideas, listen openly. Recognize and build on the ideas of others.
• Experience with and a knowledge of sports, especially football.
• Experience in video games or similar sports/entertainment/cultural environments.

COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES
• British Columbia (depending on location e.g. Vancouver vs. Victoria):
º $77,600 - $119,000 CAN Annually

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Jobcode: Reference SBJ-gpyno0-18-188-92-213-42 in your application.