Brand Marketing Manager - EA Sports

Job Description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Primary Location: Orlando, FL
Secondary Location: LA
Hybrid
EA SPORTS is a global leader in sports entertainment. We build immersive, authentic experiences for millions of players around the world-connecting them to the sports, athletes, and moments they love. As we evolve from a game-first brand into a broader cultural force in global sports and entertainment, we're looking for passionate brand leaders to help shape what's next.
The Role:
We are seeking a Brand Manager for EA SPORTS who will play a key role in shaping how EA SPORTS is represented through culturally resonant campaigns, standout creative, and consistent presence across social, digital, experiential, and partner channels. This role will be instrumental in building integrated marketing programs that elevate brand perception and grow a passionate global community. This person will work cross-functionally to launch campaigns, activate experiences, and elevate our brand across every consumer touchpoint.
This is a high-visibility, high-impact role that requires a deep understanding of global sports culture, athlete marketing, and content creation-as well as the ability to navigate cross-functional relationships and move with agility in the fast-paced worlds of professional and collegiate sports.
What You'll Do:Brand Strategy & Campaign Development
• Support the development and execution of global brand marketing campaigns for EA SPORTS
• Contribute to annual brand strategy, messaging frameworks, and positioning efforts
• Translate brand strategy into actionable campaign plans with clear objectives, audiences, and messaging
• Collaborate with cross-functional teams to align brand priorities with franchise, digital, and comms strategies
• Help define and articulate EA SPORTS' brand narrative, ensuring consistency across channels
• Conduct competitive analysis and consumer research to inform brand direction and creative development
• Activate around cultural moments, trends, and fan behaviors that align with the brand's positioning
• Ensure all brand work reflects a deep understanding of EA SPORTS' audience, values, and long-term vision
Creative Project Management
• Lead the end-to-end execution of brand creative projects-from brief development through production and delivery
• Collaborate with internal creative teams and agency partners to ensure brand standards and timelines are met
• Manage feedback loops across cross-functional stakeholders to drive alignment and quality
Cross-Functional Marketing Execution
• Partner with franchise marketing, social, communications, and regional teams to develop integrated marketing programs
• Support go-to-market planning for brand tentpoles, new initiatives, and cross-franchise storytelling opportunities
• Manage brand visual identity and toolkits to ensure consistent application across consumer and internal touchpoints
• Ensure any event activations ladder up to broader brand strategy and deliver measurable impact
Measurement & Brand Health
• Collaborate with insights and analytics partners to monitor brand health metrics, campaign performance, and audience sentiment
• Support marketing measurement efforts, identifying KPIs and optimization opportunities for future initiatives
• Translate data and learnings into actionable insights to inform strategy and creative
What We're Looking For:
• 4–6 years of experience in brand management, marketing, or communications-ideally in sports, entertainment, or gaming
• Demonstrated experience managing creative projects and campaigns from start to finish
• Strong understanding of brand storytelling, visual identity, and fan engagement strategies
• Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously
• Deep familiarity with the sports landscape and how younger audiences engage with culture and content
• Collaborative mindset with excellent communication and presentation skills
Bonus Qualifications
• Experience with brand tracking tools, audience segmentation, or campaign performance reporting
• Previous involvement in live event activations or experiential marketing
• Passion for gaming, sports, and the evolving intersection of the two
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento) * $103,200 - $145,600 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Jobcode: Reference SBJ-4k98x7-18-97-14-84-42 in your application.