FIFA Brand Partnerships Manager

Job Description

FIFA Brand Partnerships Manager - LATAM (12 month contract)

Marketing and Commercial Organization (MCO)

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

The Challenge Ahead:

The FIFA Partnerships Manager goal is to build relationships with football partners to connect with and captivate football fans across league, club, athlete and brand channels, driving mass awareness of EA's brands and acquisition of new players through activations.

Reporting to the Senior Manager of FIFA Brand Marketing in LATAM, the main responsibilities for our next Partnerships Manager at EA will be:
• Culturalized Campaigns: Service our local businesses and campaigns, tapping into cultural relevance and fandom to embed FIFA within football.
• Relationships: Build working relationships with important football partners and rights holders, strengthening EA's position in the market to unlock incremental opportunities.
• In-Market Football Insight: Surface football insights to all internal departments incl. business affairs, development and commercial.
• Drive Awareness: Achieve accelerated growth amongst new players by connecting to and captivating football fans across league, club, athlete and brand channels.
• Set Standards: Develop standards for licensor, league, club and athlete activations that support economies of scale and maximize partnership value, cohesion and reach.
• Agency management: You will manage relevant agencies and contractor resources.

Deliverables:
• Club and League Partnerships Activation Plan: Partner campaign planning as a combination of global campaign beats, live service support and LATAM activations.
• Lead and Change the football conversation: you will provide AAA and inspiring content, and activities for the FIFA Brand.
• Activate Partnership Rights: Player Appearances, Digital Campaigns, Matchday Assets and many more throughout the football season and FIFA Brand Campaign.
• Create Value for our Partners and their partners: Surfacing partnerships and activation opportunities.
• Asset Management and Approvals: coordinating with the global production team and aligned with our LATAM partners.
• Connect with Athlete Relations and Business Affairs.

Requirements:
• Marketer with 5+ years of experience promoting partnerships
• LATAM football expert with a practical knowledge of the sports industry
• Excellent relationship and soft skills.
• Can manage up and in partnership with a complex matrix of partners across regions.
• Spanish speaking and English fluent.
• FIFA and FUT product knowledge.

Are you ready for the challenge?

Jobcode: Reference SBJ-d2n5x7-3-133-147-87-42 in your application.