Brand Marketing Manager - The Sims

Job Description

Brand Marketing Manager - The Sims (12 mo TFT)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Brand Marketing Manager
This role will split time between franchise campaign initiatives and key product GTM plans that deliver revenue growth for The Sims business. Success in this role will include driving alignment and results as a cross-team collaborator. Reporting into Brand Leadership, The Sims, this role will partner with studio, EA's marketing and commercial teams, licensors and strategic partners to deliver inspiring product and marketing activations that create awareness, interest and consideration for The Sims.

Responsibilities
Franchise Campaign Support (6 months)
• In partnership with the Sr. Manager, Campaigns, drive a successful partnership with our agency partners to brief and execute marketing campaigns.
• Craft Brand briefs and GTM strategies for key product launches.
• Drive campaign performance reporting and retrospectives of marketing initiatives to ensure the Brand Team is applying key learnings to evolve approach.
• Serve as air traffic control across a matrixed organization to drive successful crossfunctional efforts tied to marketing initiatives.
Product Marketing Support (6 months)
• Manage daily workflow of product development + asset tracking / approvals including reviewing concepts, creative and design, and go-to-market plans, while communicating clear, direct feedback to partners.
• Demonstrate an understanding of the state of our business by communicating sales performance data, challenges, and opportunities to optimize performance to leadership.
• Distill large volumes of consumer feedback into tangible insights.
• Be the liaison between Brand Management and data teams such as Commercial Intelligence and Studio Data & Insights (SDI) and collaborate to make data informed decisions.
Qualifications
• 5+ years marketing experience, preferably in the gaming/entertainment space, where you have contributed to brand growth and brand experiences.
• Strong understanding of Live Service gaming or other fast-paced business models.
• Operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand.
• Experience working for or with marketing agencies to drive successful campaigns from briefing to launch.
• Proven ability to craft succinct and meaningful brand briefs for cfx partners.
• A strong communicator with experience driving clarity and consistency with cfx partners, providing the proper context to ensure all partners are kept up to speed on progression of marketing efforts.
• A natural curiosity, asking smart questions to understand root issues, developing creative approaches and solutions to solve challenges.
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento) * $103,200 - $145,600 USD
* Washington (depending on location e.g. Seattle vs. Spokane) * $92,600 - $135,600 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Jobcode: Reference SBJ-4k9ezy-18-97-14-90-42 in your application.