Brand Manager

Job Description

Brand Manager

The opportunity to bring an amazing brand back to life doesn't come around too often. Electronic Arts' newly formed brand team is only a year in, and we're looking for brand builders to join us in our pursuit. We're still making it up as we go along, which can be messy at times, but if you like to set a vision and see it come to life, then this might be your gig. You've caught us at the best time - the very beginning - how exciting is that?

You will report to the Brand Management Lead. You will be remote with the potential for relocation.

Responsibilities:

Stewardship of Electronic Arts Brand
• Support the Brand Management Lead to develop, recommend and execute brand transformation initiatives across Electronic Arts
• Lead critical enterprise-wide brand programs with cross-functional stakeholders, including but not limited to brand extensions, updates, and minor revamps.

Brand & Creative Development
• Own, update and optimize the aggregated Style Guide, including verbal, visual, UI/UX, motion, and applications.
• Oversee EA Brand's Center for Excellence (COE), developing playbooks, toolkits, guidelines, applications & expressions, and tools (e.g., Brand Hub & Frontify).
• Support management of external agency partners, using communication plans, briefs, messaging strategy, and frameworks to guide differentiated storytelling, visual and verbal expressions, and marketing executions.

Community Engagement & Implementation
• Manage global collaboration for identity toolkits and campaigns with cross-functional teams, driving brand training and application of brand elements.
• Act as a knowledge center, identifying key brand integrations, increasing equity growth opportunities, and tracking against team KPIs.
• Optimize Brand Management processes to strengthen communication, improve efficiencies, and establish (and maintain) a high level of engagement and transparency throughout the organization.

Strategic Planning & Analysis
• Contribute to building multi-year plans and enterprise implementation initiatives with cross-functional partners, marketing teams, and external agencies.
• Conduct category-specific analyses and research to recommend portfolio opportunities, working with Consumer Insights to report results to optimize the total brand experience.
• Partner with the Brand Ops team to oversee project budgets and work with the team to track and forecast.

Qualifications:
• 5+ years brand management or marketing experience in entertainment, video games, sports or music
• Bachelor's degree in marketing or business or related field, or equivalent training and professional experience

Skills & Experience
• Effective communicator, collaborator and relationship builder
• Experienced in stakeholder management
• Experienced in guiding creative input, development and execution from concept to completion
• Experienced in working in a matrixed team environment characterized by overlapping priorities and multiple partners
• Experience creating and leading sustained engagement and brand-building initiatives beyond launch
• Excellent project management skills, with ability to juggle multiple priorities
• Proficient in Monday.com or other project management software
• Proficient using Microsoft Excel to manipulate and analyze data to measure impact and determine improvements
• Takes pride in building proposals and frameworks, taking on unclear tasks, rolling up their sleeves to get work over the finish line
• Ability to deliver both independently and as part of a team in a fast-paced, ambiguous environment
• Passion for games, entertainment and new ideas

Jobcode: Reference SBJ-d8z5qq-3-143-23-176-42 in your application.