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Full Time Job

Athlete Relations Manager

Electronic Arts

Guildford, United Kingdom 03-18-2022
 
  • Paid
  • Full Time
Job Description

Athlete Relations Manager (12-month contract)

Please note that this is a 12-month contract role.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, FIFA soccer, F1 Racing, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC.

FIFA Ambassador Marketing Support
• Identify and build relationships with male and female ambassadors in priority markets
• Instill data-led approach to identify potential new ambassador opportunities
• Understand EA SPORTS business goals and support holistic strategies for how and when to engage with football talent.
• Identify cross-sport integration opportunities in benefit of long-term ambassador relationships and EA SPORTS marketing goals.

Relationship Management
• Drive talent communication & outreach for local marketing opportunities
• Manage end-to-end talent logistics.
• Work with regional campaign and production teams to create and fulfil contractual rights
• Partner with team leads to develop 360 ambassador relationships
• Develop resources to educate teams of best ways to engage with local ambassadors for marketing services

Achieving Goals
• Apply process to identifying any risks and opportunities before establishing long-term relationships with ambassadors
• Lead tracking and reporting of KPI´s for FIFA ambassador activations and marketing campaigns.
• Create successful marketing campaigns with talent integrations that ladder into broader goals

Deliverables
• Local talent marketing plans and deals for FIFA ambassadors.
• Measurement strategies and retro-analysis reports
• Executional briefs for ambassador engagements
• Social media plans for ambassadors to support the broader marketing campaigns.

Qualifications
• Great relationship skills and experience in engaging with high profile talent and their representation.
• An eye towards the future of sport
• Entrenched in football culture, lifestyle and trends.
• Multiple year of experience in marketing and relationship building
• Strong global football knowledge
• Exceptional relationship building and management skills with all partners
• Ability to manage multiple high profile projects simultaneously
• Exceptional verbal and written communication skills
• Thrive in fast paced environments
• Ability for international travel

Jobcode: Reference SBJ-dyyk7p-216-73-216-221-42 in your application.

Company Profile
Electronic Arts

Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.