User Acquisition Manager, Paid Social

Job Description

User Acquisition Manager, Paid Social

Responsibilities
• Manage, coach, and motivate a team of media buyers to operate as an excellent media buying operation
• Brainstorm and supply applicable insights on creatives and data for multiple games that lead to incremental advantages in media buying or product success
• Solve ongoing performance goals
• Nurture advertising partner relationships to strengthen EA's standing within the partner's development road map
• Improve the growth marketing ecosystem with knowledge sharing, hypothesis testing
• Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements
• 5+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV, etc)
• Curiosity and experience proposing, testing new advertising channels, partners, formats, etc.
• Experience pushing team members at any level to achieve at an outstanding level
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third-party media partners with an emphasis on Social networks (FB,Twitter, Instagram, Snapchat, TikTok)
• Experience working in a metric-driven role focused on Return on investment
• Passion/knowledge for video games
• Experience with Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python, HTML helpful
• Comfortable managing multi million dollar budgets

This job is for you if
• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building new technology to help us solve the mobile advertising landscape
• You want to fail fast and learn
• You have an investor's mindset and want to share your knowledge with others

Jobcode: Reference SBJ-g366o4-3-17-150-163-42 in your application.