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Full Time Job

Client Retention Analyst

WPTV

West Palm Beach, FL 04-12-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Client Retention Analyst, WPTV

WPTV, the Scripps owned station in West Palm Beach, Florida has an exciting opportunity for a Client Retention Analyst to help manage ongoing clients to cultivate positive relationships and ensure client retention and growth. This is a market-based, client-facing role working under the guidance of the Director of Sales.

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:
• Manages ongoing clients to cultivate positive relationships and ensure client retention and growth.
• Serves as the main point of contact for an assigned portfolio of clients and helps to manage their projects.
• Stays current regarding client's needs and their business evolution in order to maximize client satisfaction.
• Maintains current knowledge of our products and services, across all platforms.
• Assists in training sales team on attribution products and services.
• Collaborates with the Sales Managers to deliver services to clients and maintain client relationships.
• Tracks and measures progress on advertiser investments and keeps the sales staff informed of status.
• Collaborates with the Sales staff post-sales to help determine optimal product mix to meet client KPIs and goals.
• Collaborates with the Ad Operations Campaign Manager on optimization strategies to provide the best opportunities for campaign success.
• Utilizes business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievement to the client to increase client retention.

WHAT YOU'LL NEED:
• Bachelor's degree in business analytics or related field, or equivalent experience.
• Minimum of 2 years of experience in related field preferred.
• Experience in digital media strongly preferred.
• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio and Tableau preferred.

WHAT YOU'LL BRING:
• Exceptional analytical abilities including data visualization.
• Demonstrated ability using statistical analysis and research to drive positive change in a business setting.
• Familiarity with data engineering tools / techniques (e.g. scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis.)
• Must have advanced written and verbal communication skills.
• Excellent customer service skills.
• ''Consultative'' client management approach.
• Strong problem-solving ability.
• Excellent time management, prioritizing and multitasking skills.
• High attention to detail.
• Calm under pressure.
• Ability to work independently and with a team.
• Understanding of web technologies strongly preferred.
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Competitive compensation plan.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-r0x366-3-21-248-119-42 in your application.

Company Profile
WPTV

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.