YouTube Content & Strategy Specialist

Job Description

YouTube Content & Strategy Specialist

Job Title: YouTube Content & Strategy Specialist
Reports To: VP, Marketing & Artist Strategy
Department: Marketing
Location: Miami, FL
A little bit about our team:
We are looking for a YouTube Content & Strategy Specialist to join our team and lead the development, execution, and optimization of YouTube content strategies for our artist roster. This role will be instrumental in driving audience engagement, fan growth, and revenue across artist channels, with a strong focus on the US market while also supporting international growth. The ideal candidate is a creative thinker, a platform expert, and a strategic partner to both internal teams and artist management.
Your role:
You will work closely with A&R, marketing, content, and digital teams, as well as artist managers and creative partners, to design and implement long-term YouTube strategies tailored to each artist. You will help develop content calendars, identify content opportunities beyond official music videos, and manage collaborations with external content creators or agencies. You will also act as a thought leader, educating artist teams on YouTube best practices to maximize visibility and monetization.
Here you'll get to:
• Design and implement custom YouTube strategies for our roster's channels, aligned with artists' brand and audience goals.
• Develop content plans including long-form content, episodic series, behind-the-scenes footage, interviews, live sessions, and more - we're looking to go beyond just official music videos.
• Advise on content publishing schedules to optimize reach and engagement.
• Act as the YouTube lead for the label, staying ahead of trends, algorithm changes, and best practices on the platform.
• Collaborate with artists and managers to sensitize and empower teams on how to best use YouTube to grow audiences and revenue.
• Help source and manage content production agencies, ensuring quality and brand alignment.
• Provide creative input and ideation, identifying opportunities for content formats, storytelling, and audience engagement.
• Oversee the optimization of artist channels, ensuring proper metadata, thumbnails, playlists, and overall branding.
• Monitor performance analytics and translate insights into actionable improvements.
• Serve as a bridge between artists' teams and YouTube, staying connected to any new tools, pilot programs, or revenue models.
• Collaborate with internal departments to ensure YouTube is fully integrated into release campaigns and long-term artist development plans.
• Identify and pursue monetization opportunities, such as Super Chats, Shorts Fund, channel memberships, and other revenue-generating features.
About you:
• 3–5+ years of experience in YouTube strategy, content marketing, or digital media, ideally in music or entertainment.
• Deep understanding of YouTube's ecosystem, formats, features, and audience behaviors.
• Strong creative instincts and the ability to translate artist identity into compelling content ideas.
• Project management skills and ability to work cross-functionally across teams.
• YouTube Certified in one or more of the following areas:
• Content Ownership Course
• Asset Monetization Course
• Music Course
• Music Rights Management
• A track record of managing or launching successful YouTube strategies and campaigns.
• Ability to analyze YouTube Analytics and draw strategic conclusions.
• Fluent in English and Spanish
• Passion for music, storytelling, and digital innovation.
We'd love it if you also had:
• Experience working directly with artists or talent management teams.
• Knowledge of Latin music and its audiences.
• Experience producing or commissioning video content.
About us:
Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market. Among the extensive star-st/udded and up-and-coming artists on the roster are Myke Towers, Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Blessd, Ovy on the Drums, Elena Rose, Mau Y Ricky, among many others.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Hybrid and #LI-Onsite
This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Jobcode: Reference SBJ-z391v3-18-97-14-85-42 in your application.