Manager, Marketing Enablement

Job Description

Manager, Marketing Enablement (LATAM)

Job Title: Manager, Marketing Enablement (LATAM)
Reports To: SVP Marketing Enablement
Department: Marketing Enablement, Global Marketing
Location: Miami
A little bit about our team:
The Global Marketing Enablement team is tasked with ensuring that Warner Music Group's (WMG) local and regional marketing teams have the best tools, platforms, and services to execute high-impact campaigns across all Latin markets. We are the strategic and operational engine that connects global MarTech strategy with regional execution, enabling our marketers to effectively break artists, deepen fan engagement, and deliver commercial growth. This role is crucial, serving as the primary point of contact for Marketing Enablement across Latin America, balancing global consistency with the unique needs and innovation opportunities within LATAM.
Your role:
You will be the driving force behind implementing WMG's marketing enablement strategy across the vibrant and diverse Latin American region. Reporting to the SVP of Marketing Enablement, you will define, deploy, and optimize our marketing technology stack and manage crucial third-party vendor relationships, ensuring our regional teams have the operational edge to deliver world-class campaigns efficiently and at scale. This is a hands-on, strategic leadership role where you will champion change management, pioneer new martech and AI solutions, and ensure every investment in enablement directly translates into measurable artist and commercial success across Latin markets.
Here you'll get to:
• You will partner with the SVP of Marketing Enablement to shape and execute WMG's global strategy for martech, vendor partnerships, and supporting workflows in LATAM.
• You will serve as the trusted point of contact for Marketing Enablement across LATAM, ensuring alignment between global strategy and regional execution.
• You will own the delivery and optimization of WMG's martech stack across LATAM, balancing global consistency with local flexibility and innovation.
• You will lead WMG's approach to third-party marketing vendor partners across the region, ensuring cost-effectiveness, high-quality service, and integration into the martech stack.
• You will drive adoption and effective usage of platforms through enablement, training, and best-practice sharing across regional teams.
• You will partner with Tech and Marketing Intelligence to ensure data is centralized, accurate, compliant (GDPR and other regional laws), and actionable across the region.
• You will lead the martech innovation roadmap across LATAM, piloting new tools, platforms, and AI-driven solutions to strengthen WMG's marketing capabilities.
• You will leverage analytics to measure platform adoption, vendor performance, and impact to optimize marketing enablement investments.
About you:
• You have 5+ years in marketing enablement, technology, or operations with multi-market responsibility.
• You are fluent in both Spanish and English (required), with proficiency in Portuguese strongly preferred.
• You have proven expertise managing third-party vendor partners and integrating them with marketing technology platforms.
• You have demonstrated success deploying and optimizing a composable marketing technology stack across multiple markets.
• You possess strong analytical skills with experience using data to guide investment, adoption, and campaign performance.
• You are an experienced leader in cross-functional teams and adept at managing complex initiatives across diverse markets.
• You have excellent communication, stakeholder management, and influence skills to drive change and adoption.
• You are a strategic thinker with the ability to balance operational efficiency, technology adoption, and fan engagement objectives.
We'd love it if you also had:
• Experience in the creative, music, or entertainment industries.
• Familiarity with a range of marketing platforms, CRM systems, data management tools, and analytics solutions.
• A passion for music and fan engagement, with the ability to connect enablement outcomes to artist and commercial success.
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Onsite
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-bx797y-216-73-216-31-42 in your application.