Sr Manager, Direct-To-Fan

Job Description

Sr. Manager, Direct-to-Fan (Latin America)

Job Title: Senior Manager, Direct-to-Fan (Latin America)
A little bit about our team:
We are seeking a highly organized and proactive Senior Manager, Direct-to-Fan to join Warner Music Group's Global Marketing team.
Your role:
The Senior Manager, Direct-To-Fan (Latin America) will lead Warner Music Group's strategy for connecting artists and fans across the region, embedding modern fan engagement into campaigns and artist development. Working closely with frontline label teams, Global Marketing's Audience and CRM functions, this role delivers innovative, data-driven initiatives that strengthen artist-fan relationships and build long-term value.
Reporting to the SVP, Global Direct-To-Fan Services, the Senior Manager is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring Warner artists in Latin America remain at the forefront of how music and fandom evolve.
Here you'll get to:
• Partner with the SVP, Global D2F Services and VP, CRM to shape and execute the global D2F strategy, aligning global priorities with local execution across Latin America
• Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives throughout the region
• Champion innovation by driving new platforms, tools and community models across Latin America
• Shape how fans in Latin America discover, sign up and stay engaged, making sure they have compelling reasons to join and keep coming back
• Partner with Audience and CRM teams to move casual listeners into active superfans by using first-party data, direct comms and community engagement
• Define and share best practices on how labels can cultivate fandom beyond social algorithms, including direct communication channels and fan monetization
• Build strong partnerships with Warner Music's Latin American label teams, ensuring D2F insights and practices are embedded into campaign planning
• Partner with global D2F leads to put fandom at the heart of campaigns across regions
• Serve as a strategic advisor to regional marketers and artist managers, enabling them to leverage D2F platforms and data effectively
• Define KPIs and success metrics for D2F adoption in Latin America, with a focus on fan growth, engagement and lifetime value
• Leverage analytics to evaluate performance, providing insights to optimize strategies and demonstrate impact
• Continuously assess emerging trends in fandom, consumer behavior and digital culture in Latin America, ensuring Warner stays ahead of the curve
About you:
• 7+ years' experience in direct-to-fan or digital marketing roles with regional or multi-market scope, ideally in Latin America
• Fluency in Spanish and English required; Portuguese a plus
• Proven ability to drive strategy and adoption of new platforms and practices across diverse teams and markets
• Deep understanding of fan behavior, community building and data-driven marketing
• Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners
• Familiarity with CRM, e-commerce and community platforms within music or creative industries
• Excellent communication and collaboration skills; ability to translate global strategy into local execution
• A modern D2F strategist who thrives at the intersection of culture, technology and fandom
• Curious and forward-thinking, always exploring new ways to connect artists and fans
• Data-informed but fan-first and able to balance insight with creativity, innovation and community building
• Collaborative and influential, with the ability to embed new practices across diverse teams
• Passionate about music and fan engagement, with a strong belief in the power of fandom to build long-term artist careers
We'd love it if you also had:
• Passion for music and a strong awareness of Warner Music labels, artists and the broader industry
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Onsite
This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
Warner Music Group is an Equal Opportunity Employer.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-k2b7m0-216-73-216-181-42 in your application.