Sr Analyst, Lifecycle & CRM Marketing Analytics

Job Description

The Job

The Sr Analyst, Lifecycle & CRM Marketing Analytics will help drive CRM and lifecycle strategies through data, testing, and insights. S/he will help translate complex data into actionable insights through storytelling dashboards and visualizations. They will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results for HBO Max. S/he is an experienced analytics professional who is truly passionate about marketing and data. S/he can dig into the details with engagement, retention, and marketing teams and synthesize findings for executive presentations. S/he is an experienced analytics professional who is truly passionate about marketing and data.

Essential Experience & Skills
• 3+ years' experience in marketing analytics, with a particular focus on Lifecycle and CRM Marketing
• 2+ years' experience with data visualization; familiarity with Looker a plus
• Experience with CRM platforms; familiarity with Braze a plus
• Past experience with customer insights, CRM email & push performance, and driving end to end lifecycle programs
• Experience developing CRM campaign strategies, executing, measuring, and delivering performance insights
• Understanding of testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results
• Experience implementing segmentation, targeting, lifetime value, personalization and relevancy tactics to maximize engagement and maximize retention
• Strong technical skills; including experience with SQL, data mining, and designing analytics data layers
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league in order to achieve success
• Strong interpersonal, communication and presentation skills. Must be able to communicate effectively with leadership, marketing, and engineering teams
• Must have strong written and oral communication skills – particularly within large organizations
• Bachelor's Degree in Business, Computer Science, Marketing, Mathematics or related field is required

Jobcode: Reference SBJ-rbo9px-18-216-233-58-42 in your application.