Social Marketing Manager, Ya, Amazon Studios / Prime Video

Job Description

BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 3+ years of leading social marketing campaigns

DESCRIPTION

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon's premium free streaming service.

Amazon MGM Studios is seeking an innovative, creative and passionate individual for the Social Marketing Manager - YA role, which sits within the global social marketing team for the critically important YA Genre slate of films and series. They are responsible for developing and executing smart, ground-breaking, highly creative and inventive social marketing campaigns for their assigned titles. They develop the YA social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. They must be true social experts in the YA-genre space, developing the right content capture strategies and executing best-in-class social creative and community management. They must have experience with global, avid YA fanbases, launching YA titles with and without known IP. They have a true finger on the pulse of YA culture and social trends on a daily – if not hourly – basis. They are responsible for social strategy, social creative ideation/development, social listening analytics and community management for their assigned slate of YA titles.

The Social Marketing Manager - YA will report into the Social Marketing Lead – YA. They collaboratively act as a stakeholder across marketing globally, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract YA customers to Prime Video.

The optimal candidate for this role will have experience in owning social marketing campaigns as well as building deep partnerships with global platform partnerships, thus are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing leader globally, so their strategic judgment, creative acumen, awareness of industry trends and ability to think big and innovate must be strong.

The ideal candidate must thrive operating in a startup environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of strategic ideas to execution.

Key job responsibilities
Social Vision & Ownership
• Own and manage the social marketing campaigns for all assigned titles.
• Guide the creation of break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video's position in the streaming marketplace, in keeping with the business and marketing strategy for the brand.
• Develop creative, inventive campaigns that inspire our customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences that drive customers to Amazon Prime Video.
• Raise the bar on social marketing strategies and tactics globally.
• Embrace performance data and refine future social marketing strategies based on these insights.
• Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts to senior leadership.
• Think big. Drive new ideas that lead to innovative social marketing programs/events to support launches.
• Proactively contribute to operational excellence, including policies, procedures and best practices.

Business Acumen
• Proactively contribute to the social campaign management, producing work cost effectively and on schedule.
• Communicate with key stakeholders internally, including but not limited to – PR, media, brand, department heads, strategy heads, creative, international leadership, cross-functional marketing teams, Studios leadership and the Prime Video group as well as externally, including filmmakers, show runners, executive producers and partner agencies, in a spirit of collaboration, building strong relationships and earning trust.
• Work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively, communicating needs and trade-offs if the schedule is at risk.
• Optimize budgets, campaign calendars and resource allocations for social marketing major campaign beats and assignments.
• Proactively work to solve problems and escalate when necessary to senior management.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience working with executive producers, filmmakers, and talent
- Please include a digital portfolio link or work samples if available
- Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-rzvo23-18-222-162-216-42 in your application.