VP, Brand Management & Product Marketing

Job Description

The Job
The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets.
This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies.
We're looking for someone who is not only a strategic thinker and visionary, but also a hands-on operator who can lead change, execute with urgency, and embed best-in-class mobile marketing and publishing practices within our organization.
The Daily
• Strategic Leadership & Positioning (Mobile-First): Lead the global brand and product marketing strategy for all mobile titles, from soft launch through scaled live operations. Develop differentiated positioning and value propositions rooted in mobile player behaviors and motivations. Champion a franchise-driven and mobile-first mindset across the publishing org and partner closely with studios to bring our mobile games to market with impact.
• Product and Publishing Collaboration: Collaborate deeply with mobile studios and cross-functional publishing leads (Product, Growth, Creative, Insights, Live Ops) to inform product-market fit, competitive differentiation, and mobile-optimized roadmaps. Drive alignment between product vision, feature set, and go-to-market execution to support acquisition, engagement, and monetization goals. De-silo within the team ensuring a player-first approach and strategy. Partner with console/PC and franchise teams for shared learnings, mobile playbooks, and efficient portfolio management.
• Commercial & Growth Accountability: Own marketing budget planning and investment strategy across brand, UA, creative, creator, social, community, and lifecycle campaigns. Partner with Growth and FP&A to define KPIs, forecast performance, and deliver against aggressive business targets. Ensure full-funnel performance across awareness, conversion, and LTV. Define shared accountability and collaboration rhythms across channel owners to ensure performance media is integrated into holistic player journeys.
• Global Market & Platform Strategy: Lead global-to-local strategies that resonate across core and emerging markets. Understand regional differences in player behavior, platform performance (iOS, Google Play, alternative stores), and optimize channel and audience strategy accordingly. Break down silos between UA, brand, social, community, and creator teams to deliver a player- and insight-driven go-to-market strategy and player journey.
• Lifecycle Campaigns & Live Ops Integration: Own mobile go-to-market planning from soft launch through live service. Develop integrated launch strategies, UA plans, brand campaigns, and player engagement programs. Leverage CRM, community, in-game marketing, and live ops hooks to keep players engaged over time. Ensure go-to-market and lifecycle strategies support revenue moments and seasonal beats, collaborating with Product, Analytics and Live Ops to align on monetization events, webstore integration, and engagement pacing.
• Insights and Data-Driven Decision Making: Partner with Research, Market Intelligence, and Analytics to drive competitive analysis, player segmentation, cohort behavior analysis, and campaign optimization. Use data and market signals to guide investment decisions, creative testing, and product roadmaps. Embrace a performance marketing culture grounded in testing, iteration, and creative experimentation.
• Team Leadership & Management: Build and lead a high-performing mobile marketing team. Define clear roles, develop talent, and foster a culture of agility, accountability, and creative excellence. Oversee and direct the tasks and progress of both direct and indirect reports, guiding team production as necessary. Ensure team allocation by product supports the business priorities.
• Innovation & Change Management: Be courageous in advocating for and testing innovative new approaches, even when challenged. Champion modern mobile publishing practices and tools - from real-time dashboards to automated creative testing and LTV forecasting. Guide the team to address inefficiencies, flag risks and opportunities, and drive solutions.

Experience & Requirements
• 12+ years in brand, product marketing, or publishing roles, with a strong focus on mobile free-to-play games
• 7+ years in team leadership roles, including managing global teams and cross-functional collaboration
• Proven success launching and scaling mobile games globally across various genres (RPG, strategy, casual, etc.)
• Experience working closely with UA, growth, product, live ops, and analytics teams to drive sustainable success
• Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts (e.g., IDFA, SKAN)

Skills & Capabilities
• Mobile-first thinking with clear understanding of what drives acquisition, engagement, and retention
• Fluent in marketing analytics, forecasting, and interpreting KPIs across UA, creative, and lifecycle performance
• Hands-on experience with mobile MMPs, attribution tools, and paid media platforms
• Strong creative instincts and track record of leading impactful campaigns and breakthrough brand moments
• Ability to lead across matrixed organizations and influence product decisions with insight and conviction
• Familiarity with UGC, webstore or evolving monetization models
• Prior experience integrating marketing early in the mobile game development lifecycle
• Strong executive presence and ability to present strategic recommendations clearly and persuasively
• Deep knowledge of player motivations, F2P mechanics, and lifecycle marketing strategies
• Comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity
Nice to Have
• Experience launching titles in APAC, MENA, or LATAM regions
• Global publishing or platform-side experience (Apple, Google, etc.)

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to ext

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Jobcode: Reference SBJ-nee691-216-73-216-171-42 in your application.