PR Specialist Romania

Job Description

The Company – Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film, and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, WB Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others.

The Job

The main purpose for the PR Specialist role is to plan and implement the PR strategy in Romania in line with the Warner Bros. Discovery PR strategy for the brands in the company's portfolio. The key areas include PR-planning for consumer & corporate, media & influencers relations, and reporting to enable necessary resources, enforcing the managing and execution of PR-activities in Romania. All for the common PR objectives: increase and maintain the high value of our brands and content within media, creating a quality editorial coverage.

Key activities include maintaining and developing strong media & influencers relations to generate the highest quality and quantity press coverage around content and brand, both corporate and consumer, by creating compelling press releases, creative press kits, press junkets, interview opportunities and public events. Other responsibilities include talent & influencers relations, monitoring, collecting, and reporting of local coverage.

The Daily
• Plan, approve, and implement local consumer & corporate communication plans in line with general PR strategy, including goals, tactics, and budgeting for the brands in the portfolio (streaming & linear – factual & lifestyle & sports) among which HBO Max, Eurosport, Discovery, TLC, HGTV and positioning Warner. Bros. Discovery leadership
• Increase brand awareness, consideration and maximize editorial press coverage and influencers' PR-campaigns on our content in Romania
• Manage and execute PR-activities locally in Romania and maintain our solid network of key journalists and influencers
• Plan and execute events (press conferences, press junkets, gala premieres, festival screenings, conventions, and guerilla stunts), as well as coordinate creative send outs from the idea to realization
• (When case) Execute PR-activities on the launches of local Original Productions, including establishing relations with talents and production companies, and communicating PR preparations, plans and executions internally
• Closely work, approve, and provide regular updates to the direct manager in PR planning, execution, and results, as well as alerting on business and corporate oriented press inquiries and coverage with suggestions on communications
• Plan and coordinate influencers' activities in Romania in line with other stakeholders in a company, especially on a local level (SoMe, Brand)
• Cooperate proactively with other departments (SoMe, Brand, Trade, CS, International PR, Distribution, Marketing) to achieve common business goals

The Essentials
• Minimum 3 years' experience with PR & comms
• Excellent written and spoken communications skills - fluency in written and spoken Romanian and English is a must
• Built media and industry network
• Proved experience in Office programs (Word, Excel, Power Point, etc.)
• Knowledge about entertainment & TV, movies, series, industry, following the latest news about streaming is nice to have
• Degree in marketing, communication, media arts, social science, or similar training
• Skilled and knowledgeable within marketing technologies, social media trends and channels

Personal qualities
• Ability to work under pressure and respond quickly with a high degree of self-sufficiency
• Ability to juggle and prioritize ongoing projects
• Creative mindset
• Passionate about entertainment, social media, and creating growth
• Strong problem-solving skills
• Able to learn and adapt to new information quickly
• Flexible mindset and positive attitude
• Team player
• Analytical
• Ambitious and hard-working

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-g3bxm5-3-141-24-158-42 in your application.