Analyst - Digital Revenue & Yield

Job Description

Job Description – Analyst - Digital Revenue & Yield

About Warner Bros. Discovery

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.. Warner Bros. Discovery consumer-facing brands include Max, Discovery+, CNN, Bleacher Report, TBS, TNT, Cartoon Network, Food Network, HGTV, TLC along with deep relationships with sports leagues such as the NBA, MLB, NCAA March Madness & NHL.

For more information, please visit: wbd.com

Job Summary:

Reporting to the Director of Digital Yield/Revenue Operations, the Revenue and Yield Analyst is responsible for order management approval, deal lifecycle tracking, and campaign stewardship. In this cross functional role, the Analyst will work closely with Ad Sales, Ad Operations and various internal stakeholders to review and approve Digital deal changes and optimizations, with a focus on delivery and recognition of Digital Advertising Revenue through campaign and inventory management tactics. This position will provide campaign and revenue delivery updates to the internal yield management team and business unit leads across the WBD Digital portfolio, with an eye on maximizing revenue and inventory yield. The ideal candidate will have a background working with digital media sales/operations, digital inventory/order management systems, and has a strong understanding of the digital advertising ecosystem.

Duties and Responsibilities:
• Review all campaigns prior to ad traffic to align inventory and revenue against current yield directives, ensuring accurate and compliant booking structure within order management system.
• Provide inventory re-expressions and delivery optimizations to Ad Sales team through weekly pacing meetings and published reporting.
• Interface with multiple sales teams and regional offices, digital ad sales marketing, ad operations, and other relevant internal departments to ensure client program delivery and optimal inventory usage.
• Provide recurring updates to Planning/Operations, Sales, and Finance/Accounting leadership team on status of Ad Sales campaign pacing and delivery and overall impact to revenue goals.
• Works across the Digital Yield/Planning team to help define best practices in media planning and order management systems.

Knowledge, Skills and Abilities:
• 2-3 years experience in digital advertising with a strong background in Inventory/Yield Management, Ad Operations or Ad Tech
• Knowledge of digital advertising technologies (Freewheel, DFP, Operative, Salesforce)
• Strong analytical, communication and time management skills
• Ability to understand and interpret trends and react with strategic/tactical changes
• Strong analytical mindset, with a knowledge of MS office, specifically Excel
• Able to make actionable and informed decisions, effective communicator
• Ability to work under tight deadlines in a dynamic environment
• Ability to lead and work with a diverse team

Jobcode: Reference SBJ-gqe8e9-52-15-133-37-42 in your application.