Digital Sales Coordinator

Job Description

Digital Sales Coordinator

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WANF:
Atlanta News First has served Atlanta communities for more than 50 years with local news, weather, sports, and entertainment. WANF (Independent), WPCH (CW), and PSN (Peachtree Sports Network) are owned by Gray Television, headquartered in Atlanta, Georgia. Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WANF and WPCH provide the community with award-winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy. The chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.
Job Summary/Description:
WANF, the Gray-owned CBS affiliate in Atlanta, GA, is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.
Duties/Responsibilities include (but are not limited to):
• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
• Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
• Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Manage and communicate inventory sell-through percentages and avails to staff
• Work as a liaison with 3rd-party vendors
• Reconcile / audit 3rd party billing
• Works closely and communicates with the Account Executives
• Other duties as assigned by DSM and/or LSM.
Qualifications/Requirements:
• Must have high organizational skills and be willing to take initiative
• Must be able to prioritize, multitask, and perform in a high-paced environment
• Strong communication and listening skills
• Proficient in Microsoft Office, Excel, and PowerPoint
• Detail-oriented
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WANF-TV/Gray Media, Inc. is a drug-free company

''

Jobcode: Reference SBJ-rjbkww-216-73-216-0-42 in your application.