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Full Time Job

Marketing Associate - Music

Ticketmaster

Melbourne, Australia 03-25-2024
 
  • Paid
  • Full Time
Job Description
THE TEAM

The Marketing team oversees all campaigns for Ticketmaster clients and consumers. They work in accordance with local marketing strategies to maximise ticket sales across multiple events. The Marketing team provides marketing services support across all areas of the business and develop/drive new marketing initiatives to support Ticketmaster products.

THE JOB

This position is responsible for assisting the Client Marketing Managers in the Marketing team in supporting the implementation of a range of marketing programs with a focus on the Music genre. These include curating the content for the website, regular email communications, database marketing, developing marketing plans for music events, social media, performance marketing and contributing to blog content.

WHAT YOU WILL BE DOING
• Provide marketing services support across all areas of the business
• Working closely with the wider Marketing Services team, help develop and implement marketing plans to drive ticket sales for Australia's music events
• Handle and oversee key aspects of significant announcements effectively - this may entail being available at unconventional hours.
• Paid social campaign execution and performance management for Australian events
• Produce paid social reports – this includes retrieving post campaign results, analysis and recommendations for all genres.
• Help coordinate the development of best in class performance marketing applications to enhance Client campaigns – this includes optimal targeting, timing & platform usage
• Keep up to date with digital marketing trends that can be utilized in regular performance marketing applications
• Help build performance marketing briefs, insertion orders & invoicing based on client requirements
• Create all eDM's required for Marketing purposes including MYTM presales, ticket offers, newsletters, consolidated venue sends and seasonal campaigns
• Maintain and update all music campaign landing pages
• Maintain the scheduling of the Ticketmaster AU website and update accordingly
• Maintain the filing and storage of all marketing assets submitted for Ticketmaster events
• Liaise with Client Mangers to ensure assets, copy and ticket links are provided according to the shared marketing calendar
• Oversee the approval process for marketing emails and ensure the shared calendar is updated
• Support all Client Marketing Managers where required
• Support any new or existing business initiatives where required

YOU (BEHAVIOURAL SKILLS)
• Demonstrating strong communication skills, both written and verbal. Must be able to build effective relationships with a broad range of people. Effective listening skills are also paramount.
• Ability to relate to people on all levels by quickly establishing rapport.
• Proven ability to effectively manage time to ensure marketing deadlines and business needs are met.
• Must demonstrate a high level of PC literacy, including experience across social platforms. An exposure to HTML and database marketing would be advantageous.
• Must demonstrate a high level of attention to detail.
• Ability to identify potential problems and devise and implement strategies to resolve the problem.
• Demonstrated ability to accommodate and adapt to changing needs of the business in a highly pressured working environment. Also demonstrates the ability to work effectively under pressure to meet tight deadlines.
• Have a passion for the entertainment, the music industry and a can do attitude.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

#LI-NL1

#LI-hybrid

#TMAU

Jobcode: Reference SBJ-gwwb42-3-234-244-181-42 in your application.

Company Profile
Ticketmaster

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.