Research Director

Job Description

Our mission is to delight, engage, and inspire you through real-life storytelling.
Who are we?
We are a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, with 700 million minutes watched each month. We create award-winning video content and original programming in Food, Travel, and Home & Design. Tastemade is built upon actual data and an innovative programming approach. We are changing how the world watches, experiences, and engages with premium lifestyle content.
What are we looking for?
We are looking for passionate people who want to change the world through the art of storytelling - people driven to disrupt the status quo and not just looking for another job. We are seeking a Research Director to join our growing team!
This person will help shape Tastemade's market position, drive innovative partnerships, and be a key source of expertise for Tastemade leadership and our Sales and Brand Partnerships team. This position will develop and leverage different research methodologies in order to derive insights that will help drive the Tastemade business. The Research Director will have strong media research experience with a deep understanding of video across social platforms and streaming content and utilize this experience in new and strategic ways. Our Values:
• Tell a great story. Develop original and untold stories that inspire, excite, and delight. Great storytelling has the power to not only entertain but to shape culture.
• Embrace our world. Be globally-minded-value inclusivity and diversity, respect the richness of all cultures, and appreciate those who are different from yourself.
• Be constantly curious. Ask questions. Find answers. Always look for opportunities to learn and experience something new.
• Create community through experience. Treat every moment as an opportunity to create meaningful experiences to share. Shared moments build community.
• Own the Outcome. Think and act like an owner. You are entrusted to do what is best for Tastemade and for our community.What you'll be doing:
• Responsible for insights and research across both pre-sale and post-sale. Must deeply understand the Tastemade audience, content, and viewer experiences and help develop creative ways to utilize Tastemade's data to drive agency and brand conversations
• Understand the different ways that data & research inform our work across the company, and position this for sales initiatives
• Partner closely with sales to develop and deliver insights-fueled narratives that are compelling and influential
• Strengthen our measurement capabilities on our streaming networks to drive intelligence, campaign efficiencies, and performance
• Execute research for campaigns with measurement partners, and find new measurement solutions – work across all areas of study: survey design, project management, data integrity, fieldwork supervision, data analysis, storytelling, report creation, presentation, and troubleshooting
• Lead consumer research with strategic partners and for the Tastemade brand
• Contribute to Tastemade's POV regarding new/current measurement solutions and educate our sales teams accordingly
• Provide critical industry expertise – staying ahead of industry trends, methodologies, and 3rd party partnerships, adjusting Tastemade's measurement product roadmap accordingly
• Provide thought leadership around our position in the marketplace and deliver in the form of white papers, newsletters, and infographics working alongside Design
• Onboard new measurement partners and capabilities based on industry needs
• Lead vendor and platform relationships and implementation processes
• Conduct research to inform how our global sales teams drive business outcomes with marketers, agencies, brands, and partners.
• Work cross-functionally with our Data Science, Programming, Marketing, and Engineering teams to see products through
• Manage two team members What you'll bring:
• Bachelor's Degree
• 6-8 years in advertising research – at a research vendor, media owner, client, or agency partner – with at least 4 of those years working in social/digital advertising
• Deep expertise in OTT/TV and social platforms, metrics, and utilizing data (need to be able to use data sets outside of standard 3rd party syndicated tools)
• Extensive experience in data analysis and storytelling, going beyond the ''what'' to tell the ''why'' within research results
• Resonance: brand awareness, consideration, intent, etc.
• Reaction: attribution, sales lift, online-to-online, foot traffic, etc.
• Proven ability to weave primary quantitative/qualitative research, syndicated/3rd party research, and platform behavioral data together into a cohesive and compelling story
• Robust knowledge of the digital/social / video ecosystem, measurement capability landscape, and how it all works from a technical perspective
• A successful track record of evaluating and onboarding digital measurement solutions and products from beginning to end
• Hands-on and inherently curious. Must go above and beyond if you find data taking you to exciting and unexpected places
• A communicative personality who is capable of building solid relationships with colleagues and external stakeholders and can explain complex topics in simple terms
• Inherently curious and strategic thinker that can connect the dots
• Broad knowledge of measurement solutions, spanning CPG, Auto, Entertainment, Retail, Tech, etc.
• A positive and collaborative team player who values building strong relationships with colleagues and stakeholders
• Excellent presentation skills; at times, join the sales team in meetings with clients
• Global research experience
What Makes Us a Great Opportunity?
We prioritize an inclusive, People-first culture at Tastemade. We strive to be a welcoming team that supports, nurtures, and grows from your first day. We are also firm believers in ''walking the talk'' -- our employee-led workplace experience committees, DE&I groups, and wellness and philanthropic initiatives reflect much of our culture and build a sense of real community among our team. While working at Tastemade, you will collaborate with passionate, curious, and authentic peers who are driven by our core values and equally enthusiastic about food, travel, and home & design.
*This is a remote job opportunity and can reside in the following registered states: CA, NY, NJ, CT, IL, TX, VA, DC, FL, OH, OR, GA, NE, MD and ME

Tastemade is committed to providing reasonable accommodations during our recruiting and interview process. If you require any assistance or need accommodations, please reach out to us at peopleops@tastemade.com
Your application and any materials you submit will be subject to our Privacy Policy.
We're an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.

Experience Required:

Senior Manager/Supervisor

Jobcode: Reference SBJ-rjmqp0-3-14-80-45-42 in your application.