Sr. Analyst, Performance Media

Job Description

Summary of Position

As a Sr. Analyst, Performance Media you will be focusing on acquiring high quality customers for the STARZ OTT streaming service by developing and executing on Amazon DSP. This role reports into a Manager, Performance Marketing. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc.). In this role, you be hands on building and optimizing high-impact and evergreen campaigns, while building a strong foundation of knowledge and skills in the performance marketing space.

Responsibilities
• Launch and optimize large-scale digital marketing campaigns across Amazon DSP throughout the year
• Build audience segments and deploy creative assets for campaigns across the Amazon platform
• Get hands on with large data sets - analyze trends, develop strategic recommendations with goal of always improving performance
• Work cross-functionally with our Creative, Product & Engineering, and Brand teams
• Generate and analyze daily, weekly, and monthly reports to track performance across all initiatives

Qualifcations & Skills
• 1-2 years working in a quantitative role or analytical role
• Strong analytical skills - ability to analyze data, decipher trends, and develop strategic recommendations. Excel experience a strong plus
• Self-motivated with an ability to think independently, but can quickly pivot to brainstorming in a group setting
• Effectively communicate objectives and performance results across cross-functional teams
• Prior experience working with Amazon DSP or other programmatic/performance-oriented channels, such as Facebook, Google, Twitter, etc.
• Experience in the streaming, cable, and/or entertainment industry a plus

About Starz

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g4z2n7-18-188-108-54-42 in your application.