Job Description
Senior Marketing Manager - Motion Pictures Group, EMEA
Please note that this role is based in the United Kingdom. In order to enable us to meet statutory and regulatory obligations of the United Kingdom immigration system you must have the appropriate immigration permission needed to work and reside in the United Kingdom.
This EMEA Theatrical team oversees theatrical distribution and marketing strategy across the EMEA sub-distributors. The marketing group is responsible for the planning, development, and implementation of all marketing campaigns for Sony Pictures theatrical releases within these regions. The department covers all marketing areas including advertising, publicity, digital, promotions and exhibitor relations and works closely with various partners across a range of territories.
The role of Senior Marketing Manager sits within a small and dynamic team in a growing international region. The department is managing and overseeing the distribution and marketing strategy for over 30 sub-distributing markets across EMEA and is responsible for the regional strategy and campaign implementation for 25+ theatrical titles a year.
What you'll do:
• You will be the creative marketing lead for the EMEA licensee markets (25 offices) including the Middle East, Netherlands, Scandinavia, Eastern Europe & Africa
• Leading and clearly share marketing analytics with the team
• Acting as the main liaison between HO creative: advertising, digital, creative content/ marketing analytics and the local offices
• Developing regional strategy (target audience, positioning, key story & creative elements) alongside the VP/ Regional Head of Theatrical and the counterpart Snr. Marketing Manager
• Communicating and presenting regional strategy and brand guidelines to licensees
• Reviewing all work-in-progress creative assets and providing feedback to HO on behalf of the region
• Making the final selection of available assets for territories to use
• Liaising with the HO creative teams to build bespoke assets for the licensees ensuring timely delivery
• Planning the creative campaign timeline and ensuring all deadlines are met.
• Evaluating insights from the territory campaigns such as monitoring asset performance, including trailers and adapting creative strategy
• Working closely with the marketing intern and agencies to produce analytics reports for internal distribution
• Collaborating with the counterpart Snr. Marketing Manager to ideate and support territory executions
• Screening content and selecting clips/ scenes for advertising
• Leading the market creative calls and be an active participant at senior management calls with the LA marketing groups
• Helping with the ad-hoc organization of marketing events and conferences for the licensee teams
What you have:
Knowledge:
• Typically, 6-8 years of film or creative marketing experience
• Experience working with one of the following key regions: MENA, Netherlands, Scandi, Eastern Europe, or in international desirable
• Experience working in a creative agency is a plus
• A passion and strong interest in the Film/TV Industry
Skills:
• Creative mindset and phenomenal attention to detail
• Strong interpersonal skills as well as excellent written/ verbal communication skills
• Can prepare clear and creative presentations as well as confidently communicate these to internal and external collaborators.
• Exceptionally organised and able to handle and meet multiple deadlines at the same time.
• Proficient in MS Office Suite (Outlook, Excel, and PowerPoint)
Abilities:
• Self-motivated team leader who has the ability to work well independently
• Proven ability to work in a high paced and dynamic environment with a can do attitude and positive outlook.
• Embrace and demonstrate a ''challenger attitude''
• Act collaboratively at all times and build successful stakeholder relationships
• Show flexibility and adaptability, alongside good judgement and decision-making skills
• Take ownership when issues & opportunities arise and lead with innovative recommendations
• Excited by ambiguity in a dynamic, changing environment
How we take care of you:
• Competitive salary, with annual bonus eligibility.
• A choice of comprehensive health plan options that fit your lifestyle including private medical insurance.
• Rest and recharge during a week off during the winter holidays, in addition to the 25 days of paid annual leave.
• Participate in extensive learning & development opportunities at all levels, including curated instructor-led classes and high impact online resources.
• Build your community by joining our Employee Business Resource Groups, and/or Sony Pictures Action – our racial equity and inclusion strategy.
• Access to an employee online store filled with a variety of discounted Sony products.
• Watch the newest movies and TV shows at our exclusive employee screenings at work.
• Entitlement to apply for an interest-free season ticket loan.
• Automatic enrolment in the Company's Pension Plan
• Free counselling and advisory service.
• You will be automatically enrolled in the Company's Life Insurance and Group Income Protection Plans subject to any applicable service requirements.
• The opportunity to attend various social events in our state-of-the-art offices in Paddington.
• In addition to the above we have a range of other optional discounted benefits that are reviewed regularly (e.g., gym memberships, travel insurance, activity passes, car leasing, experience days and many more!)
If you require any reasonable adjustments with any part of the recruitment process, including the application or interview process, please contact us atuk_-_peopleandorganisation@spe.sony.com. Please put Reasonable Adjustment Request in the subject line of the email.
Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).
* Sony Pictures - GBR - London
Jobcode: Reference SBJ-rv8ok7-3-145-51-214-42 in your application.