Ads B2B Scaled Programs Marketing Manager

Job Description

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, EMEA, based in London.

The Opportunity

As the Ads B2B Scaled Programs Marketing Manager you will coordinate the execution of Netflix Ads' B2B marketing strategy across the EMEA region, ensuring alignment within the countries and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You'll be responsible for coordinating marketing initiatives, managing timelines and resources efficiently, and setting up frameworks that support consistent, high-impact initiatives across diverse markets. You will project manage multi-market initiatives such as Netflix Ads Site, Newsletter, and Agency Roadshows. In addition, you will conceptualise, develop, and execute audience marketing programs, and multi-channel initiatives; and spearhead strategic marketing initiatives to enable the growth of the Ads business.

We are seeking a dynamic and results-driven B2B Marketing Programs Manager to join our Ads marketing team. You will work closely with cross-functional teams, including country marketing, product marketing, and global marketing, to create and implement effective marketing initiatives tailored to regional needs.

Core Responsibilities:
• Region-wide Stewardship: Orchestrate regional marketing programs and initiatives that drive Netflix Ads' B2B growth across UK, FR, DE, IT, ES, working in tandem with country marketing managers to ensure successful local activation. Ensure best-in-class marketing execution.
• Program Scaling & Implementation: Design and develop scalable marketing programs and adapt global initiatives to meet regional needs, which can be efficiently adapted by local teams. Represent and be the voice of the region in global initiatives and serve as a conduit between global teams and country marketing managers. Build effective systems that help successfully scale and land global initiatives in the region with a focus on long-term impact and regional cohesion.
• Project Management & Coordination: Oversee region-wide projects, managing timelines, budgets, and resources to ensure successful, on-time delivery and high standards of quality across initiatives. Such as regional projects.
• Stakeholder Management: Serve as the main point of contact for marketing programs across regions, liaising with internal and external partners to align on objectives, share best practices, and ensure effective execution of strategic initiatives.
• Best Practice Sharing: Gather and share best practices and operational insights to elevate marketing standards across all regions.
• Market Intelligence & Insights: Stay informed on market trends, industry developments, and competitor activities within the region, sharing insights with specialized teams to refine strategy and keep Netflix Ads competitive.

Qualifications:
• At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.
• Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.
• Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.
• Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.
• Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.
• Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.
• Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.
• Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.
• Familiarity with digital marketing channels, regional market dynamics, and industry trends within EMEA is a plus.
• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-pk876e-18-97-9-171-42 in your application.