Senior Manager, Marketing, Spe

Job Description

Senior Manager, Marketing, SPE Canada (12 - 18 mo Maternity leave)

Responsibility

Feature Film and TV Content Brand Strategy Across Television Distribution and Digital Home Entertainment - (12 - 18 Month Maternity Leave)
• Working alongside VP, Marketing & Co-Country Manager and the Director of Features Marketing to execute on the territory's Brand Features Marketing strategy across Sony Pictures Entertainment Films and 3rd party film content
• Guide content media planning, activation, and optimization across digital, programmatic, social, search, traditional, and emerging media channels.
• Liaise with the US Theatrical New Release Brand Marketers, Television Product Managers and Canadian Home Digital Entertainment Account Manager(s) to plan and execute marketing strategies for separate lines of studio content - Sony Pictures TV series, Sony Pictures Entertainment Feature Films and 3rd party content across TV and digital platforms, including business planning, forecasting, advertising, and publicity.
• Communicate SPE Future Features Slate to internal and external key stakeholders including the local Television Distribution & Home Entertainment sales and marketing teams, and all clients/accounts
• Oversee communications of 3rd party feature film and tv content with internal and external key stakeholders in English and French Canada
• Maintain solid understanding and knowledge of the overall television distribution and home entertainment distribution business.
• Study SPE's library of current and library tv content and features, and SPE's 3rd party content
• Maintain and study the SPE theatrical feature film slate deck to present to Canadian clients/Accounts and staff, at any given time

GTM (Go to Market) New Release Feature Film Strategy, Publicity and Consumer Media
• Work with Supervisor, Director of Features Marketing (Canada) and Canada Finance to manage the title level P&L and budget for SPE New Release and Franchise Film Marketing campaigns
• Develop and execute comprehensive marketing strategies to drive conversion in the transactional digital home entertainment window
• Localize media briefs for Canadian market; consider local sensitivities and establish and communicate media strategy; deliver brief to media agency
• Review plan recommendations; approve title media plan; liaise with US media team to align efforts; communicate plan internally and provide team with updates on campaign progress report
• Develop and present publicity brief to digital social agencies; communicate title level press opportunities with talent; oversee team delivering assets to agencies; review proposal and approve plan
• Pitch 3rd party promotions: third-party retail executions (book publishers, promotional partners, etc.); facilitate 3rd party partnerships on home entertainment digital retailers
• Analyze marketing performance data and provide regular reports and insights • Liaise with internal SONY Canada companies to plan and execute on opportunities across Consumer Electronics, Sony PlayStation, Sony Music and more. • Provide managerial support to marketing team including Associate Marketing Manager, Digital and the Digital marketing coordinator who will communicate with a variety of internal (Can and US ) teams to fulfill SPE content asset gathering and delivery of creative content prior to a Digital Home Entertainment New Release Film
• Work in tandem with external agencies to ideate, develop, and oversee the execution of digital media and publicity strategies in support of both new releases and digital catalogue promotions

Account Management – TV Distribution Streaming, CTV and HE Digital Retail Accounts
• Work with Director of Features Marketing to determine strategic title plans in the Home Entertainment window across SPE Franchise Films, Catalogue and TV Content.
• Support cross functional teams (Canada Home Entertainment and Television Distribution Sales, Sales Planning), leverage analytics, market research, insights and competitive analysis to define marketing strategy development and direction
• Manage sales presentation materials including go-to-market and post-mortem decks, new release product changes and market updates, trailers, industry awards and other information that can be used to support the sales team and sell-in of SPE Film and TV content
• Oversee 3 rd party product new content presentations and additional information used to support the sell-in of content to Accounts
• Develop solid knowledge of the Home Entertainment Retailer's account capabilities - their cross platform and digital strategies and marketing calendars to exploit timely opportunities and link customer strategies with SPEC's sales and marketing goals and objectives
• Partner with US & Canada Home Entertainment sales team to negotiate merchandising placement with HE accounts to support new releases both on and off-platform (including co-op marketing programs)
• Lead Marketing update in HE Digital meetings with the US and Canada Home Entertainment Sales and Sales Planning teams
• Prepare presentation materials and host monthly strategy touchpoints with AVOD (Advertising Video on Demand) clients
• Collaborate with HE US and Canadian sales teams to establish merchandising strategy each quarter.
• Partner with US Shopper Marketing to support HE Digital Accounts on their content needs
• Manage marketing support TVD Client and Digital Home Entertainment Accounts

Third Party Product Support
• Oversee Brand Features Marketing support of 3 rd party contact such as Sony's Crunchyroll
• Support Associate Marketing Manager on brand management of Crunchyroll product working directly with Crunchyroll team to understand key priority releases
• Oversee the creation of the monthly sales presentations which include Crunchyroll new releases features and tv series

Vendor Management and Finance
• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the team's vendor such as the media agency of record
• Work alongside Co-ordinator Marketing to manage invoice submissions; vet incoming vendor invoices
• Provide New Release and Catalogue media campaign title-specific coding
• Work alongside Dir. Features Marketing and Supervisor on quarterly/annual Digital Home Entertainment Marketing budget review

Social Media
• Work alongside Marketing team to set the social strategy
• Collaborate with Marketing team to draft annual social content calendar

Team Support:
• Provide guidance and mentorship to marketing team
• Foster growth and development of more junior marketers
Other / Special Projects:
• Host staff and external client/account New Release features screening events • Ad hoc presentation building based on SPE and 3rd party content Brand features support across all lines of business
• Oversee various special marketing projects in support of the SPE and SPT (Television) content distribution business
Overall Industry, Account and Features/TV Content Knowledge:
• Maintain a keen eye on competitive activity/developments, building in-depth knowledge of the broadcast and streaming home entertainment space. Thus, refining SPHE's marketing support accordingly, where possible
• Maintain up-to-date standards in social media marketing and creative asset production
• Develop a full understanding of, and align with, Sony governance and standard working practices, strategies & objectives
• Maintain regular c

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Jobcode: Reference SBJ-k2o7zq-18-97-14-88-42 in your application.