Job Description
National Sales Planning Analyst
The Analyst works closely with the Head of Physical Sales to help drive and enhance national product strategy and is responsible for analyzing data and making recommendations to improve overall business for both SPHE and its customers. This position will set a best-in-class example of teamwork and business understanding; and will take a proactive, solution-oriented approach to finding efficiencies across the business. This position will work collaboratively with internal teams by facilitating strategic discussions focused on the big-picture business needs, price elasticity, and ad-hoc requests (including recurring participation in meetings and discussions to help drive the business).
The Analyst is responsible for forecasting the national budget for the physical and digital home entertainment business, and for the national / account level GTM goaling process, including but not limited to all required reporting for our theatrical new releases, utilizing internal, external and market data, and data-driven assumptions and insights.
The ability to proactively analyze national market data to identify key trends as well as partnering with the physical and digital Sales team to determine material initiatives that will affect financial performance are key to being successful in this role. This position will support the team with insight-based analytics designed to drive sales and profitability for SPHE by curating national programs and leveraging seasonality, key retail initiatives, internal and competitive release schedules. National pricing recommendation and competitive tracking are also key responsibilities in this role
National Budgeting & Forecasting
• Create and maintain the forecast for the national budget for physical and digital home entertainment
• Liaise with necessary stakeholders on key assumptions, e.g. box office forecasts
• Communicate and present the team with the forecast details, methodology utilized, and the overall trends driving the forecast
• Provide national and account level new release goaling as part of GTM process for physical and digital home entertainment
National Pricing
• Ongoing analysis to ensure our product is priced competitively in the market throughout each product's lifecycle
• Responsible for identifying competitive pricing initiatives and trends, and providing data-driven recommendations to enhance pricing strategy
National Program Curation
• Utilize product knowledge, historical performance, and competitive insights to curate national program recommendations for seasonal and drafting opportunities
Competitive Tracking & Insights
• Track and share with the team key competitive initiatives, including new release, in the physical and digital market
• Analyze results from competitive initiatives to benchmark expectations for SPHE initiatives to help build and evolve SPHE product strategy
Knowledge:
• Category Management, Sales Planning/Analysis
• Experience gained within the Home Entertainment (physical / digital) sector, fast moving consumer goods (FMCG), or Specialist Retail Insights agencies
• Experience working within a fast-paced, commercial sales environment
• Experience with and working knowledge of Canadian retailers, media, and trade environment
• Experience at working directly with internal and external stakeholders
Skills:
• Excellent communication skills both written and verbal / presentation skills
• A high standard in influencing and interpersonal skills, to build and develop strong relationships
• Effective performance and delivery against goals, KPIs, and deadlines
• MS Office Suite, SharePoint, Excel proficiency required
• Strong skills in analytical data systems used to pull and analyze sales data including, but not limited to, Business Objects, Alteryx, Tableau, NPD, and account specific vendor data portals
• Analyzing and summarizing large data sets into an effective summary to facilitate recommendation, decision making and strategic planning
Abilities:
• Ability to communicate complex information and analysis in a way that is understood and highly valued by all stakeholders
• Effectively provide data and insight-based recommendations that will continuously improve and enhance the effectiveness of SPHE strategies in a challenging retail environment
• Adaptability, flexibility, and ability to learn new systems / databases and be nimble in an environment of ongoing change
• Ability to provide continuous process improvements and solution-oriented, innovative ideas
• Strong attention to detail and ability to prioritize workload to meet deadlines
• Ability to be proactive as it pertains to all responsibilities
CAN - Toronto - Sheppard Avenue - SPHE
Jobcode: Reference SBJ-g4wv17-3-238-251-21-42 in your application.