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Full Time Job

Data Analyst - Digital Advertising

Sinclair Broadcast Group

San Francisco, CA 11-20-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Data Analyst - Digital Advertising (Remote)

Compulse is a digital marketing company dedicated to providing our customers with cutting edge digital marketing, analytics, fulfilment and ad operations platforms that maximize ROI and customer engagement. With a heavy focus on innovation and being the leader in all things digital marketing, our platform helps our partners lan, execute, and analyze omnichannel advertising campaigns with Compulse 360, an all-in-one martech platform that actually does do it all.

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our customers and company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment.

We're looking for an experienced analyst with exposure to digital advertising to help monitor and optimize campaigns, analyze inventory and supply relationships and assist with business intelligence on behalf of or agency and enterprise clients. With the ultimate goal of client satisfaction, this individual will work closely with multiple departments including, Product, Engineering, Sales, Account Management and Operations. A multi-faceted role, the ideal candidate will have extensive background managing campaigns and embrace working in a fast paced environment. You have the ability to view problems at a high level but are not afraid to dig into the details. This position reports into the Sr. Director of Analytics

Responsibilities:
• Partner with Operational and Engineering leaders to ensure campaign success
• Become fluent in Demand Side Bidding (DSPs) platforms such as, Amazon, Beeswax, The Trade Desk, Simpli.if in an effort to optimize to client KPI's.
• Partner with Account Management and Sales for Quarterly Business Reviews
• This role will be tightly linked with product and engineering to help drive automation.
• Responsible for all campaign pacing and optimization efforts to ensure deliver is met and campaign KPI's are achieved
• Create Excel & Periscope dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers
• Work closely with Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.
• Able to quickly understand the business process and needs, and translate them into business requirements

Skills:
• 3+ Years of experience leading campaign management teams at a DSP or Agency
• Thorough understanding of the Ad Tech landscape with an emphasis in DSP mechanics, RTB, Optimization and Pacing is required
• 3+ years of analytical experience in an analytics-based consulting role, exploring large data sets in order to answer strategic questions for customers (either as an internal analyst or external consultant)
• BS/BA in an analytical field (science, math, engineering, finance, etc.)
• Strong analytical skills and ability to make fast decisions with limited and noisy data
• Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
• High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
• Familiarity with Python and Advanced SQL skill a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

The base salary compensation range for this role is $70,000 to $90,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

Jobcode: Reference SBJ-rjwp6b-3-237-29-69-42 in your application.