Manager, Key Account Marketing

Job Description

Role:

Manager, Key Account Marketing (KAM) will report into the Senior Director of KAM for Showtime's streaming service and will be responsible for go-to-market planning and ongoing marketing, editorial and content strategy across distribution partnerships, including Streaming Media Device partners, game consoles and more. This position also monitors, tracks, analyzes, and presents recommendations to improve the results of key account marketing campaigns in order drive platform growth and subscription goals.

Come join our growing team!

Responsibilities:
• Work with cross functional partners across the Showtime organization to build strategic outbound marketing programs as well as lead campaign development, campaign execution, approvals, and performance tracking
• Support partner marketing campaigns for tentpole events, original series premieres, and core network priorities across paid and organic channels for various platform partners in a cross-functional team
• Develop the strategy, creative briefs, work back plans, approvals, and trafficking for all on platform paid media
• Track and analyze campaign performance, measure the efficiency of partner campaigns that drive subscriber acquisition, engagement, and retention
• Serve as a cross functional liaison between essential teams to implement campaigns and promotional activity
• Ensure marketing activity aligns with any internal and/or corporate priorities
• Develop performance review presentations and recaps to share with the greater team, including key findings and recommendations to help drive growth
• Build content strategies for all partner related activity
• Work with business affairs and legal team to ensure all campaign creative and materials are cleared for use and being accurately represented
• Review and approve co-branded recurring tactics including spots, online banners, online sampling tactics, etc. to maintain brand integrity and follows all creative guidelines
• Collect, compile and catalog all finished SNI and partner produced materials for Key Accounts records and for reference for various SNI departments within shared directory libraries
• Pro-actively seek opportunities to streamline workflow and communication across the team as well as handle partner specific inputs in any shared team documents

Qualifications:
• Bachelors degree required with emphasis in marketing and/or communications preferred
• Minimum 2-4 years marketing experience
• Cable Industry, ad agency (account side), and/or digital/content syndicator experience preferred

Additional Qualifications:
• Excellent communication skills, verbal and written
• Strong organizational, interpersonal and collaborative skills required in order to lead projects and decision makers at once
• Strong analytical skills to evaluate the performance of marketing campaigns, ability to change directions and read data sets to provide strategic recommendations
• Experience developing proposals, creative assets, requiring strong attention to detail
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Willingness to travel (>5%)

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind
• The first dose of the Moderna vaccine should be no later than November 29.
• The first dose of the Pfizer vaccine should be no later than December 6.
• The J&J vaccine should be administered no later than December 27.

Jobcode: Reference SBJ-dywkzq-3-145-94-251-42 in your application.