Sr Manager, Brand Marketing

Job Description

Sr. Manager, Brand Marketing (Publishing & Editorial)
About Sesame Workshop:
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.
Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.
Position Summary:
Sr. Manager, Brand Marketing (Publishing, Licensed Content and Editorial) is responsible for overseeing the development of books and interactive products. The role requires internal cross functional coordination and partner management. It will also support the development and execution of general Sesame Street brand campaigns, and impact initiatives.
This position is based at our headquarters office in New York (Manhattan) with a hybrid work environment to include a minimum of two designated in-office days, determined by the functional nature of the role and department.
Purpose:
The Senior Manager oversees the development of licensed books and interactive editorial content, ensuring editorial excellence, brand consistency, and market relevance across licensed content. It also supports broader franchise and impact marketing initiatives that drive audience engagement and brand growth. This role bridges internal teams and external partners to deliver high-quality, engaging products and campaigns that drive both impact and visibility.
Engagement:
• Approve and provide integrated feedback on manuscripts, layouts and product designs.
• Facilitate business reviews, line reviews and product development meetings with licensees and creative resources on a regular basis.
• Prepare and present decks at internal and external meetings, trade shows, advertising, events and line reviews.
• Assist in development of child-engagement strategy and subsequent execution of brand campaigns
Delivery:
• Oversee day to day editorial strategy for content driven licensees. Includes concept reviews, editorial and creative development, routing and approvals.
• Manage licensees' editorial and content plans on an ongoing basis by requesting, collecting and analyzing line lists, publishing/release plans, sell-in & sell-thru data, retail updates, marketing & merchandising plans, content trends for demographic, etc.
• Investigate new content/editorial/format opportunities to maximize marketplace potential
• Ensure brand consistency and legal compliance across products.
• Create and maintain product bibles for all licensees including line lists, product photos and catalogs.
• Support franchise campaigns, and social impact initiatives that drive brand engagement and impact for trade and consumers across Production, Consumer Products, Digital, and Experiential
• Provide marketing support for revenue businesses including licensing, sponsorships, and themed entertainment.
Minimum Qualifications Required:
• 5-7 years' experience working in publishing,
• Excellent line editing, copyediting, and proofreading skills
• Expert in PowerPoint
Other Preferred Qualifications:
• Marketing, advertising, or digital media expertise a plus
• Multi-tasker with excellent organizational skills who can pay close attention to detail
• Go-getter with high energy and a positive can-do attitude
• Relationship builder with well-developed people skills
• Resourceful
• Creative predisposition
Equal Opportunity Employment (EOE) Statement: Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability.
PSEA Statement: Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them.
Pay Transparency Policy Statement: As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the US Department of Labor.

Jobcode: Reference SBJ-neem93-216-73-217-10-42 in your application.