Senior Product Marketing Manager, Buzzfeed Island

Job Description

About BuzzFeed, Inc.
BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now - and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.
Business Area: Technology
Job Category: Product
Salary: $111,000.00- $140,000.00 USD
Union Status: Non-Union
BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.
The Role
We are looking for a dynamic and creative product marketing manager to help us launch BuzzFeed Island, a new mobile app designed to transform social media from a passive experience into an interactive and creative one. Leveraging AI, we're pioneering a new way for users to explore, create, and engage with dynamic, interest-driven spaces that foster connection and creativity. In this role, you will help us launch with energy, grow with intention, and turn users into fans - while making sure everything we do feels fun, fresh, and unmistakably on-brand.
This is a full-time, hybrid position located in our New York City office.
You Will
• Define and evolve the product's positioning, messaging, and narrative - and make sure it shows up consistently across product surfaces, app stores, content, and comms
• Develop deep understanding of our target users (and potential haters): run research, gather insights, synthesize feedback loops
• Drive demand generation before launch through creative campaigns, waitlist mechanics, social storytelling, and early access incentives
• Cultivate an engaged beta community and design activation strategies to convert them into evangelists post-launch
• Define and own the go-to-market strategy, including messaging, launch planning, and the identification of high-impact marketing channels for both launch and sustained growth
• Work closely with the product, design and content teams to prioritize and build the right virality loops within the product
• Contribute to building the foundation of post-acquisition journeys, including onboarding, push/email strategy, and user education. Optimize for early activation, habit formation, and community engagement
• Define success metrics for marketing campaigns and programs. Design and interpret experiments that inform audience targeting, messaging resonance, and channel performance
You Have
• 5–7 years of experience in product marketing, content strategy, or audience development for consumer products and/or entertainment
• You're fluent in product thinking but have a storyteller's heart - you can write a launch brief and a headline that makes people care
• Equal parts strategist and operator: you know how to zoom in on a screen and zoom out to a market trend
• You've launched and grown at least one consumer app and know that getting someone to download an app is a lot harder than getting a click. You've fought the App Store wars and lived to tell the tale
• Strong collaborator across product, design, editorial, and comms - and comfortable leading without formal authority
• Curious about AI, excited about experimentation, and not allergic to a little weirdness
Bonus Points
• You've launched a 0→1 product or major new feature
• Experience with brand voice, onboarding design, app store optimization, or user education
• You've read Jonah Peretti's SNARF memo and said ''yes, that.''
Life at BuzzFeed, Inc.
We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
• An attractive and equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.

Jobcode: Reference SBJ-233825-216-73-216-118-42 in your application.