Senior Specialist, Distribution Marketing

Job Description

The E.W. Scripps Company is seeking a Senior Specialist, Distribution Marketing. This role will manage the end-to-end development and execution of partner marketing campaigns with streaming and other distribution partners ensuring that current and upcoming initiatives receive maximum visibility. Creates and delivers high-impact marketing materials such as pitch decks, content calendars, and one sheets to support the distribution team.
WHAT YOU'LL DO:
• Create, develop, and manage distribution materials, including presentations, launch materials, and other go-to-market collateral.
• Use data to develop frameworks for sales materials and continually optimize messaging based on market trends and audience behavior.
• Coordinate across Marketing, Programming, Distribution to identify and prioritize opportunities to seek to secure promotion on targeted streaming and distribution partners.
• Collaborate with Marketing and Distribution to ensure partner outreach and priorities are aligned with business priorities and follow a data-driven approach to ensure maximum reach and revenue potential.
• Develop promotional plans, request creative elements, and deliver all assets as needed for each targeted network for promotion.
• Establish and maintain relationships with partners to ensure alignment on shared priorities and opportunities for free promotion, to secure consistent free promotion.
• Foster strong working relationships with key counterparts within the distribution partner's marketing team.
• Provide monthly and quarterly reporting to measure results and identify opportunities for optimization.
WHAT YOU'LL NEED:
• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 5+ years if experience in related field preferred
WHAT YOU'LL BRING:
• Exceptional written and verbal communication skills
• Strong Microsoft Office software skills with mastery of PowerPoint
• Ability to exercise good judgment and presence when dealing with external partners
• Highly collaborative and able to establish rapport with a broad variety of personalities
• Exceptionally self-motivated and directed
• Proven ability to skillfully manage multiple projects at a time
• Ability to adapt quickly to changes in internal priorities and programming schedules
• Strong organization and follow-through abilities
• Proven ability to track and measure the impact from your efforts
• Prior experience with television network or media brand marketing or sales required
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-pk1vyo-216-73-216-219-42 in your application.