Director Of Sports, Research & Consumer Insights

Job Description

Director of Sports, Research & Consumer Insights (Hybrid)
Scripps Enterprise Research & Consumer Insights is seeking a Director of Sports, Research & Consumer Insights. The director is responsible for overseeing the development and implementation of targeted research strategies that support sports programming, production, sales, and acquisitions. This role focuses on developing compelling audience stories to enhance league relationships, specifically with the WNBA, NWSL, and other key sports leagues. The director will oversee the development of audience estimates for ratecard, finance, and potential new league partnerships and acquisitions. The director will oversee the team in providing in-depth reporting on in-game analytics, viewing performance, and advertiser opportunities to demonstrate the value of sports within the larger portfolio.
WHAT YOU'LL DO:
• Create compelling narratives and data-driven presentations to support the development of new & existing league partnerships, showcasing audience estimates, engagement metrics, and potential revenue opportunities.
• Lead the analysis of both quantitative and qualitative data to identify viewer behavior, preferences, and emerging sports trends. Use findings to inform programming decisions and marketing strategies.
• Work closely with programming, production, and marketing teams to provide actionable insights that drive content creation, promotional strategies, and viewer engagement initiatives.
• Prepare and present research findings to senior management and key stakeholders, translating complex data into clear and actionable recommendations.
• Build and maintain strong relationships with key sports leagues, including the WNBA, NWSL, and others. Develop stories that articulate the engagement and audience potential associated with these leagues.
• Assess and develop strategic insights for potential league acquisitions, analyzing audience demographics and performance data to inform business decisions.
• Manage and mentor a team of research analysts, fostering a collaborative environment that encourages innovation and growth.
• Stay abreast of industry developments, including emerging technologies, viewership trends, and competitive landscapes, to inform strategic decision-making.
• Oversee relationships with external research firms and vendors, ensuring the network has access to high-quality data and insights.
WHAT YOU'LL NEED:
• BS/BA in Marketing, Statistics, or a related field; or equivalent years of experience. Master's degree preferred.
• Generally, 10+ years of experience in sports research or a related field preferred, ideally in a media or broadcasting environment.
• Prior managerial experience preferred
WHAT YOU'LL BRING:
• Strong analytical skills with a proven ability to interpret and synthesize complex data sets into actionable strategies.
• Excellent verbal and written communication skills, with the ability to present findings clearly to diverse audiences.
• Experience managing a remote team and fostering a collaborative work environment.
• Familiarity with research tools and methodologies, and an expert understanding of audience measurement suppliers and currency.
• Deep understanding of various sports landscapes.
• Innovation-driven mindset with a focus on leveraging new technologies and data sources.
• Experience presenting to senior leadership and aligning multiple business units.
• Solid business acumen with the ability to identify, prioritize, and quantify revenue growth opportunities.
#LI-Hybrid
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SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-5bk1n7-216-73-216-189-42 in your application.