Director, Campaign & Digital Strategies

Job Description

Overview

Who We Are

SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members' work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work.

Responsibilities

What You'll Do

The Director, Campaigns and Digital Strategies provides oversight, leadership and execution in the creation, distribution, evaluation and reporting of union organizing and member engagement campaigns and digital marketing initiatives throughout the Communications & Marketing Department.

(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)
• Utilizes the best practices and most impactful elements of successful labor and political campaigns, develops and implements strategies, tactics and messaging designed to mobilize supporters of SAG-AFTRA organizing and member engagement campaigns and initiatives, primarily but not exclusively through digital platforms.
• Works collaboratively and collegially with departmental teammates, organizing campaign teams and inter-departmental teams as assigned.
• Develops and implements paid media strategies.
• Researches, drafts and implements campaign communications plans for the organization.
• Manage campaign design and content development for all digital platforms including, Facebook, Twitter, Instagram, YouTube.com, sagaftra.org, and other web and social media environments, as they are developed and assigned.
• Manages and reviews third-party vendors who work alongside SAG-AFTRA during planning, messaging and creative exploration.
• Drafts communication materials, alerts, social media content, emails, web form templates, etc. as assigned, with a focus on member mobilization.
• Researches and implements digital strategy best practices designed to increase overall engagement.
• Manages, tracks, and prepares reports on traditional and digital media performances, and prepare presentations and associated digital strategy materials.
• Researches, reviews, refines and implements best practices for video, social media and website marketing, as well as application programs and techniques.
• Perform other duties as assigned or as the situation dictates.

Qualifications

What You'll Need

We want to make sure you're successful. To be considered, you must have:

(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)
• Excellent written and oral communications skills.
• Proficient in business research, strategy and plan writing. (Must be familiar with media terminology, measurement and analysis).
• Proficient with PC, MAC and/or G Suite applications.
• Must be able to work collaboratively and effectively in a fast-paced environment under deadline pressures and in a collaborative and cross-functional environment.
• Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful, strategic, and collaborative relationships with people from diverse backgrounds; both internally and externally.
• Must be able to work in a challenging environment where constructive feedback from others is encouraged.
• Hold yourself and others accountable for a high level of performance and integrity.
• Have an understanding and awareness of worker rights and labor issues.
• Must maintain regular and acceptable attendance at such level as is determined at SAG- AFTRA's sole discretion.
• Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
• Must be available and willing to travel to such locations and with such frequency as SAG- AFTRA determines is necessary or desirable to meet its business needs.

MINIMUM QUALIFICATIONS:
• Bachelor's degree in related field with a minimum of 7-10 years directly related experience in digital marketing and communications, public relations, or equivalent combination of education and experience.
• Experience in labor, political and/or social justice campaigns.
• Familiarity with the entertainment and media
• Knowledge and experience with project management software as Asana, Basecamp, Slack, etc.
• Previous supervisory/managerial experience.

PREFERRED BACKGROUND:
• Undergraduate degree in journalism, communications or marketing preferred.
• Bilingual English/Spanish a plus.

What You'll Get

We are a great place to work because we offer:
• Colleagues that are passionate about what we do and how they contribute to our mission
• Balance between work and home life responsibilities
• Affordable and comprehensive medical and dental plans
• Generous pension plan
• Employee discounts and perks

Jobcode: Reference SBJ-g3k185-18-223-125-219-42 in your application.