Senior PR Strategist, Games

Job Description

The corporate communications team shapes Riot's global identity and reputation with players, future Rioters, partners, governments, and more. Our team responsibilities include public relations, government affairs, executive visibility, recruiting social media, riotgames.com editorial content, and more. We partner with teams across Riot to showcase what makes Riot special and why we aim to deliver for players every day. We love games and telling the stories that come from making them, but we also help explain Riot to people who don't love games quite as much as we do.

The focus of this role will be to develop and build PR strategies and communications representing Riot's games across media and press. You'll master Riot's Games brand and author communications that authentically reflect them. For this you collaborate closely with a variety of team members including the global PR team and regional PR and Publishing teams. As a part of your role and responsibilities you will also support the regional Esports PR team from time to time during dedicated campaigns, programs and events.

As a PR Strategist focused on Games, you will be based in the Berlin office and will report to the Director of Communications EMEA.

Responsibilities:
• Develop and build PR strategies for our games in EMEA
• Help with relevant PR plans, media strategy, and press materials for all games across EMEA
• Work with the publishing team to evaluate and align on appropriate content roll-out plans, embargoes, and moments
• Share plans, press kits, PR materials, and usage/embargo guidance to regional PR contacts and EMEA press
• Manage inbound interview and asset requests from EMEA press and and regional PR contacts, including: vetting outlets/opportunities and coordinating with appropriate developer spokespeople
• Establish and maintain relationships with Global counterparts to provide a streamlined communications pipeline
• Maintain content calendars and PR roadmap to identify cross-game collaborative opportunities and prevent potential conflicts
• Author bylines, op eds, and other direct-to-player communications on behalf of the Riot corporate brand
• Develop relationships with communications leads across Riot to position yourself as a go-to resource for when tricky situations arise and they need extra firepower
• Become a brand expert for Riot and our games to sniff out the right stories that need to be shared externally
• Support the regional Esports PR from time to time team during dedicated campaigns, initiatives and events

Required Qualifications:
• 6+ years of experience with PR, media, or similar consulting experience including pitching, interview staffing.
• Experience working in a team; able to execute in a cross-functional environment
• Experience with project management; able to organize several moving pieces
• Experience with audience understanding; deep player understanding and empathy
• Experience identifying opportunities for industry leadership and partner with teams as-needed to execution on those opportunities
• Well versed in writing, with deep experience communicating the unique voices of individual executives and brands
• Familiarity with exercising great discretion as it relates to confidential information

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!
Our Perks:
• Open paid time off
• Retirement benefits with company matching
• Life insurance, plus short-term and long-term disability
• Family Bonding leave
• Commuting and Travel allowance
• Play funds so you can broaden and deepen your knowledge of our players and community through games
• Wellness/Gym allowance
• Daily lunch, snacks and fruit in the office
• We will double down on your donations of time and money to nonprofits

Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.

Let's Thrive Together:

Because together we are better

It's our policy to provide equal employment opportunities for all applicants and members of Riot Games. Riot Games makes reasonable accommodations for individuals with a disability and does not unlawfully discriminate
on the basis of race, color, citizenship status, national origin, ancestry, sex, sex stereotyping, pregnancy, medical condition, political affiliation or activity, genetic information, religion, trade union membership or activity, age, sexual orientation, family status, gender, gender identity, gender expression, marital or civil status, disability, veteran status or any other legally protected status or characteristics. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we're excited to hear from you. Don't be discouraged if you feel you don't fully meet every single one of the requirements for a particular role, there's always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!

If you need assistance or an accommodation for this process due to a disability, please let us know.

Jobcode: Reference SBJ-g4qnmz-18-117-189-143-42 in your application.