Full Time Job

Publishing Coordinator - Egames, China Publishing

Riot Games

Shanghai, China 04-18-2022
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Publishing Coordinator - Egames, China Publishing (Shenzhen base Contractor)

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.

We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As a Rioter in China, you'll join a team of internationally and culturally diverse professionals that share our prioritization of player experience, rejection of convention and maniacal passion for gaming.

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.

As a Publishing Coordinator, Egames you will be responsible for connecting our global resources to China's needs, ensuring our games are successfully published in the region. This includes a variety of operational tasks required content management, publishing calendar planning, coordinating assets and information between publisher Tencent, Riot China and Central teams. In addition, sometimes you will also be supporting brand managers on campaigns, leading specific work streams that harness Riot's creative energies to engage players with a deep understanding and appreciation of the Riot Games brand. You will design and implement marketing strategy, drive creative campaigns and initiatives that maximize trials and help establish new mobile game and Riot brands in China.

Responsibilities:
• Drive and design the publishing operations process for China between multiple teams across publisher Tencent, Riot central teams.
• Work closely with brand managers to execute with quality and efficiency.
• Create campaign strategies that hit the mark in culturally-relevant ways for players
• Execute the marketing campaign in coordination with various teams to achieve the goals
• Help and support all aspects of mobile game publishing, including channel management, KOL management, player's communication, operation, and localization.
• Establish and use KPIs to measure and consistently help to improve marketing performance.

Required Qualifications:
• Have experience in game publishing, campaign planning, brand management, and operation. Prefer mobile game publishing/operation experience in China.
• Bilingual: You speak and write fluent English and Chinese while having an in-depth knowledge about the Chinese gaming culture
• A Player-Focused Champion: You understand die hard fandom and can empathize with our most avid players; you know the importance of listening to player needs because you are a player too.
• Passion in Gaming: You're a gamer with deep passion in one or more competitive genres and you use your gaming experience to connect with and represent players as a gamer yourself
• Passion in LOL Esports: You will be working on our brand new exciting new esport product and your passion for esports will provide more insights and perspective while preparing the launch for the product.

Employment type: employment contract with FESCO Adecco, a professional personnel company in China

Jobcode: Reference SBJ-g3817n-3-238-72-122-42 in your application.

Company Profile
Riot Games

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, we released our debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.