Public Relations Strategist

Job Description

As Public Relations Strategist (Contract), you will be the hands-on executor of PR initiatives for one of Riot's titles in China. Working within the strategic direction set by the team, you'll be responsible for bringing those plans to life-delivering campaigns that are polished, on-time, and player-focused.
This is an execution-focused role for someone who loves getting things done. We're seeking a detail-oriented communicator who thrives in a fast-paced, collaborative environment. You'll work closely with cross-functional teams and external partners to ensure our messaging is consistent, high-quality, and resonant with Chinese players.

Responsibilities
• Drive day-to-day implementation of PR plans and initiatives for your assigned title(s), ensuring all workstreams are coordinated seamlessly.
• Manage the drafting, review, and localization of key communication assets (press releases, social content, media kits) to ensure accuracy and brand alignment.
• Oversee daily workflows with external agencies and partners-provide clear briefs, maintain quality standards, and ensure on-time delivery.
• Act as the operational link between the PR team and internal stakeholders, gathering information and aligning on timelines.
• Track media coverage and player sentiment; surface key insights to support strategy refinement and decision-making.
• Handle logistics for media events, interviews, and offline activations to ensure smooth, professional execution.
• Develop compelling content ideas and drive them from concept to successful delivery.
Required Qualifications
• 3+ years in PR, communications, or marketing-experience in gaming, tech, or entertainment is a plus.
• Strong track record of delivering projects on time and to spec. You're highly organized, detail-obsessed, and can manage multiple priorities without losing focus.
• You believe in proactive, transparent communication. You keep stakeholders updated, flag issues early, and ensure alignment across teams.
• Comfortable working as part of a larger team, taking direction from leadership while contributing ideas and solutions.
• Native fluency in Chinese and working proficiency in English (written and verbal).
• Eager to learn and improve. You seek feedback actively and adapt quickly to changing priorities.
• Genuine interest in gaming or esports preferred-you understand and care about the communities we serve.
• Willing and able to travel for tournaments and events as needed.
Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.

Jobcode: Reference SBJ-ve7520-216-73-216-212-42 in your application.