Marketing Manager - Events, China
Communications Manager (Contractor)
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.
We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.
As a Communications Manager(Contractor), you will help drive and execute projects that harness Riot's creative energies to engage players in China with a deep understanding and appreciation of the Riot Games brand. You'll be working closely with a team of fellow gamers and creative professionals. You will develop a variety of publishing efforts and see them through the execution of key campaigns that bring value, excitement, and trust to the players of China. You'll work closely with the brand, eCommerce, communications, production, creatives, and our partner teams, as well as third-party vendors, to bring engaging experiences to more players in China. You'll collaborate with stakeholders from across the company on the best way to promote and publish the game to Chinese players' needs.
Drive and execute campaigns in partnership with local/central communications team and different stakeholders that hit the mark in culturally‐relevant ways for players
Develop and execute key communications projects and follow through in every step of execution, working with internal teams, partner teams, and third‐party vendors to deliver value and excitements to players in China
Ensure that locally developed marketing and communications assets are of the highest standard and represent a player‐focused approach that fits our IP and brandings.
Track content performance and player sentiment as a daily habit, compile analytics to inform better how well different contents reach, inform and engage players, thus further improving the content strategy.
Execute and support online/offline PR campaigns and Media events
Help and support all aspects of communications publishing-related works.
Knowledge of china players and china gaming industry
Experienced Marketer: You are a marketing expert with at least 2 years of experience in the marketing/communication/PR area, demonstrating success in establishing best practices, analysis, and trends, product positioning, creative and media strategies, PR and promotions
A Bilingual Communicator: You have the ability to speak and write in professional English and especially need to have good writing skills in Chinese.
A Player‐Focused Champion: You understand die-hard fandom and can empathize with our most avid players; you know the importance of listening to player needs because
Common Sense: Common Sense is not that common. You must have the good common senses to decide in a short period and make responses in a reasonable timely manner
you are a player too; you understand that every decision you made would impact players in different ways, so you are mindful about creating seamless, player‐worthy experiences
Passion in Gaming: You're a gamer with deep passion in one or more competitive genres, and you use your gaming experience to connect with and represent players as a gamer yourself; as a gamer who loves marketing you'll stay on top of what is happening across all platforms and genres and analyze industry brand campaigns
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, we released our debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.