Head Of Product Marketing

Job Description

Join the Respawn Brand Team as the Product Marketing Leader for Apex Mobile.

The Respawn Global Brand Management (GBM) team is looking for a marketing powerhouse to serve as the Head of Product Marketing (Apex Mobile), reporting to the VP of Global Brand Management. This is a demonstrated leader who not only understands user acquisition but also how to marry latest cultural trends with data & tech to build breakthrough go-to market campaigns that extend beyond UA.

Responsibilities
• Lead an international team of matrixed mobile marketers and publishing partners
• Lead global go-to market campaigns, including customer strategy, operating plan, budgets, creative and in-market execution
• Lead overall strategic creative brief development for Apex Mobile
• Build business cases for new marketing programs with specific return on investment goals
• Oversee delivery of final creative for paid media campaigns in addition to the creative implementation through our owned and earned channels
• Manage a diverse product marketing team while also growing the team as the game scales
• Partner with development team on product and live ops seasonal roadmaps
• Embody the voice of our player's needs, motivations, and insights to assist brand growth, product development and inform marketing strategies
• Partner with Studio Leadership and Finance on quarterly and annual forecasting
• Partner with other Apex marketing leaders across PC/Console on broader franchise plans

Qualifications
• You have 10+ years of product marketing experience, with 5+ years in mobile gaming
• Helped scale a mobile title to a top grossing position
• Experience in live service businesses with a specific focus on marketing's contribution to revenue and profits
• You have experience building mobile marketing teams that have scaled
• Experience in mobile user acquisition and performance marketing, where you were part of a team helping scale a title through disciplined growth marketing strategies
• Experience combining cultural insights with traditional mobile metrics to develop creative marketing campaigns that are not reliant solely on user acquisition (e.g. - testing new digital growth platforms, partnerships, etc.)
• Experience galvanizing teams across a matrixed organization of diverse teams, leading through inspiration and influence

About Respawn

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when accomplished people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the roster of studios at Electronic Arts, this remains our guiding principle. We love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Jobcode: Reference SBJ-d2y69y-3-139-72-14-42 in your application.