Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis

Job Description

Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis (Hybrid)
The Portfolio, Sentinel, Optimism, and Thesis imprints at Penguin Random House are seeking a dynamic and creative Marketing Associate. This role is ideal for a digitally savvy marketer with a passion for nonfiction storytelling, audience building, and innovative content creation.
This position reports directly to the Director of Marketing and is a key member of our collaborative and driven team. In addition to partnering with the Marketing Director on the development and execution of social and influencer strategy, the Marketing Associate will lead 5-7 author-facing marketing campaigns per year across a range of high-profile nonfiction titles. These campaigns require close collaboration with authors and agents, as well as with internal stakeholders across marketing, publicity, and editorial. The ideal candidate will have excellent communication skills, experience managing significant social platforms and communities, and the strategic insight to bring impactful campaigns to life.
Our authors are internationally recognized economists, professors, CEOs, journalists, and movement builders. We are looking for someone who shares our mission of amplifying powerful ideas and helping our authors grow their platforms and connect with readers across channels.
Specific responsibilities include:
• Own and execute social media brand strategy across platforms (Instagram, YouTube, TikTok, LinkedIn, X, Facebook) for our Portfolio and Thesis imprints. Plan, create, and manage organic social media content that drives awareness and engagement.
• Monitor analytics and optimize performance based on platform trends, algorithm changes, and campaign KPIs
• Help manage influencer outreach and content creator partnerships
• Develop and lead 5-7 full-scale marketing campaigns per year, working directly with authors and agents throughout each campaign cycle
• Maintain strong author and agent relationships, delivering timely communication, creative strategy, and reporting
• Provide administrative support to meet seasonal sales deadlines, create sales-facing presentations, update key databases, process invoices, and track inventory and bulk orders
Please apply if you meet the following minimum qualifications:
• 2–4 years of experience in a marketing or social media role (in publishing, media, or adjacent industries)
• Proven experience leading marketing or social campaigns from strategy through execution
• Demonstrated expertise in managing social media accounts and developing engaging content
• Skilled at platform-specific storytelling, especially on LinkedIn, Instagram, and TikTok
• Strong writing, communication, and visual storytelling skills
• Experience with design/video tools such as Canva, CapCut, Adobe Creative Suite, or similar
• Highly organized with excellent project management skills
• Comfortable presenting campaign plans and results to both internal teams and external stakeholders
Preferred qualifications:
• Publishing experience or familiarity with the book industry
• Experience working directly with high-profile talent, authors, or public figures
• Influencer marketing or creator outreach background
• Familiarity with SEO, newsletters, or podcast promotion
• Advanced video editing or multimedia production skills
• Awareness of political and cultural discourse across social platforms
This is a hybrid position based out of our New York City headquarters at 1745 Broadway, with an in-office presence expected approximately two days per week
The salary for this position is $56,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.
Please apply by July 15th using our online application process, and please include your resume, cover letter, and salary requirements.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Company: Penguin Random House LLC | Job ID: 281269
Date:
Jul 10, 2025
Location

Jobcode: Reference SBJ-7448vq-216-73-216-71-42 in your application.