Vice President, Consumer Insights

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights.

The Position

The Vice President, Consumer Insights (Marketing) will work in a high-performing and fast-paced environment, delivering consumer insights to help guide key business decisions and inform Marketing strategies throughout the customer lifecycle. As a thought leader, this executive will constantly shape Peacock's understanding of the consumer, and partner with the Marketing team to evolve our strategy to effectively target, acquire, engage, and satisfy the consumer needs. This LA-based position will report directly to the SVP, Consumer Insights, Decision Sciences with a dotted line into Peacock's Marketing department.

Responsibilities include, but are not limited to
• Lead the Consumer Insights team embedded within the Marketing organization by designing and implementing qualitative and quantitative research to measure customer perception and satisfaction and lead competitive analyses to understand Peacock's place in the market and inform how we position ourselves to consumers.
• Understand customer objectives and provide insights that represent the voice of the customer and leverage the power of storytelling using comprehensive methods of consumer research, including zero, 1st, 2nd, and 3rd party data sources.
• Partner with Brand Marketing, Growth Marketing and Customer Care teams to improve understanding of the customer (usage patterns, attitudes, behaviors, etc.) and embed consumer insights into key business decisions to support growth, development, and retention of customer base.
• Build and continuously update a detailed understanding of our audience across subscriber and non-subscriber segments to drive effective communication and engagement strategies while improving campaign effectiveness.
• Routinely deliver insights to key stakeholders and provide conclusions and recommendations to inform brand positioning and marketing tactics across channels throughout the customer lifecycle.
• Generate ad hoc analyses to answer critical and time-sensitive business questions, when needed, to identify areas of strategic opportunity.
• Work closely with Data & Analytics teams to incorporate relevant customer insights when patterns of customer behavior are uncovered.
• Synthesize and translate complex insights into easily digestible summaries for creative (i.e., non-quant) stakeholders and present succinctly to executives and stakeholders at all levels.
• Partner closely with Marketing Leadership to anticipate needs and understand key marketing priorities to align timelines and delivery of insights accordingly.
• Partner with Data Science to build appropriate dashboards and tools to promote data democratization, including automating near real-time and always-on customer tracking/listening.

Qualifications

The Person
• Minimum 10 years of experience in consumer insights/marketing research in the entertainment, streaming media, subscription, or direct-to-consumer industries, managing custom research (across both qualitative and quantitative studies) and working with syndicated research.
• Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
• Background in combining multiple streams of consumer research, ideally with some mix of zero, 1st party, 2nd party, and 3rd party data (i.e. NPower, NNTV, Gracenote, comScore, MRI, Google Search, Antenna, Parrot and/or other sources), to a establish

360- degree customer analysis.

Desired Characteristics
• Highly analytical, seasoned data professional with deep operational knowledge and expertise in customer insights and business strategy.
• Extensive subscription, direct-to-consumer and streaming knowledge and exceptionally up-to-date on media and consumption trends.
• Demonstrated ability to predict/forecast future trends in the category, the industry, and with consumers.
• Deep understanding of the full lifecycle marketing function within the entertainment, streaming, and subscription space, with the ability to anticipate real-time needs and communicate effectively across various departments and functional areas.
• Strategic thinker who takes an action-oriented, forward-looking approach to consumer insights with a keen ability to listen to the voice of the consumer and derive conclusions and recommendations from raw data.
• Ability to be nimble, reactive, and adaptive in real time with proven success in turning around data points in a timely manner.
• Documented success building, managing, and retaining high-performance teams.
• Adaptable leader with an agile and pragmatic approach who is able to deliver insights with broader business timelines and priorities in a highly matrixed, fast-paced, innovative, and highly energetic environment.
• Proven proficiency in MarketSight (or other research analytic software), SQL, R, Tableau (or other visualization tools), as well as in Excel and PowerPoint.
• Master's degree in Marketing, Analytics, Consumer Research, Communications, Behavioral Science, or other analytic disciplines is preferred.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-r0pq01-18-189-178-37-42 in your application.