Manager Trade Marketing

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
The Manager of Trade Marketing is responsible for leading priority marketing communications initiatives in support of the sales channels and external clients for both Universal Orlando and Universal Studios Hollywood. The responsibilities for this position include but are not limited to: strategic planning and development of key projects, campaigns, areas of expertise to improve business performance, alignment with marketing & sales leaders, and strong collaboration across division with a solution-based mindset. It is a priority for this manager to lead cross-functional planning meetings and ensure follow through on implementation and tracking of results. This position requires a strong working knowledge of B2B & B2B2C audiences, communication strategy and execution, and the ability to analyze of results and adjust as needed.
STRATEGIC PLANNING & ALIGNMENT
• Work closely with internal Sales and Marketing leaders to understand their business goals, priorities, and key annual initiatives.
• Determine marketing objectives and manage the development of strategic plans, roadmaps, and briefs for projects and/or campaigns.
• Collaborates regularly with internal strategic partners across the Sales, Brand, Hotels, Comms Planning, Web, CRM, Social, PR, and Trade Marketing teams for alignment and efficiency.
• Determine strategic needs for content and messaging by audience.
• Responsible for presenting plans, point of views, campaign efforts and results to leadership and internal partners.
• Provide annual planning input as subject matter product expert.
• Establish Universal theme parks as can't miss destination experiences with a significant competitive advantage in the marketplace.
• Ensure all communications are consistent with the Universal brand.
IMPLEMENTATION LEADERSHIP
• Manage internal relationships with partners to ensure initiatives are implemented as planned, including, but not limited to: Sales, Creative, Communication channels, Legal, LP, etc.
• Possess strong strategic judgment, prioritization, and organizational skills to balance multiple projects with staggered delivery dates.
• Ensure flawless go to market execution of all assigned initiatives.
• Ensure high quality content and messaging output.
• Continuously improve performance of existing initiatives, make the proper adjustments based on performance results.
• Expected to proactively and continuously drive efficiency and productivity improvements in the product marketing workflow process.
• May be assigned to serve as the Marketing Owner/Lead of a cross-functional team.
• May be assigned to lead direct reports, contract employees, and/or agency support in the future based on business needs.
• Develop a strong working knowledge of Universal Destination & Experiences Brand Standards, Legal, and License guidelines.
TEAM MANAGEMENT
• Motivates and develops current and future direct report team members as marketing professionals to achieve maximum results and empowering them to lead, communicate and collaborate across divisions in ways that inspire confidence and ownership.
• Lead reports on day-to-day marketing efforts, guide them for success.
• Direct them to navigate through the process and share best practices for alignment and communication across the division and destinations.
• Develop action plans for continued professional growth of team.
• Cultivate team member satisfaction and overall wellbeing of the team.
• Responsible for embodying the culture standards of trust, collaborate, fun, ownership, innovation and winning together.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.
Qualifications
Qualifications:
• Bachelor's degree in Marketing, Communications, and/or business administration preferred. Master of Business Administration (MBA) highly preferred.
• 3+ years of progressive brand management and/or marketing experience.
• Proven team/consensus building skills.
• Record of exceeding targets/objectives.
• Strong critical decision-making and communication skills.
• Strong analytical, planning, forecasting and budgeting/financial skills.
• Demonstrated translation of data into implication and implication into strategy.
• Strong understanding of consumer and brand research.
• Cross-functional leadership expertise in a fast-paced and complex environment.
• Self-starter with ability to maintain poise when dealing with ambiguity.
• Demonstrated ability to proactively improve processes and procedures.
• Experience presenting to and working with executives.
• Expertise in developing cohesive, engaging, concise, fact-based presentations.
• Travel & Resort Industry, Entertainment &/or Theme Park experience preferred.
• Mandarin Language skills a plus.

Desired Characteristics:
• Bring together all facets of a marketing project or campaign by developing and communicating sound plans with cross-divisional support.
• Meticulous with a keen eye and strong aptitude for detail and organization
• Manage projects with a forward-thinking approach and possesses the ability to foresee potential risks or challenges while proactively problem solving to ensure timely delivery of plans and/or initiatives.
• Drive successful implementation of projects in alignment with internal and external partners while showing strong business results.
• Ability to control, monitor and allocate proper financial weight to each project while maintaining the budget within specified parameters.
• Ability to handle multiple projects, priorities and deadlines with ease and grace within this fast-paced environment
• Conscientious and tactful personality with a positive, friendly, flexible and team-oriented attitude necessary within client communication and to instill ownership in our partners for each project.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $100,000 (bonus eligible)

Jobcode: Reference SBJ-6kq49j-216-73-217-7-42 in your application.