CRM Strategy Manager

Job Description

CRM Strategy Manager - (Email and Mobile Marketing), Fandango

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 US movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry's best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.
Fandango is seeking a Manager, CRM Strategy to help lead the development and execution of impactful lifecycle marketing programs across our portfolio of brands (Fandango, Fandango at Home, Rotten Tomatoes). Reporting to the Senior Manager, CRM Strategy, you will be instrumental in planning, producing, and executing high-performing email and mobile campaigns. Your responsibilities will include driving A/B testing and personalization strategies, analyzing campaign performance, delivering actionable insights, and presenting strategic recommendations to senior leadership.

Essential Duties & Responsibilities:
• Support the CRM Strategy team in the planning, creative development, and execution of weekly email and mobile campaigns (including push notifications, in-app messages, and SMS) across Fandango's portfolio of brands.
• Collaborate cross-functionally with teams including Merchandising, Marketing, Product, Creative, and Data Science to align CRM initiatives with broader business objectives.
• Design, implement, and refine A/B testing and personalization strategies to optimize campaign performance and boost customer engagement.
• Analyze campaign results and publish weekly performance reports, offering data-driven recommendations for continuous improvement.
• Develop creative briefs and manage internal and external partners to execute campaigns that meet strategic goals while maintaining brand consistency.
• Manage project timelines and task assignments using project management tools (e.g. Asana), ensuring timely execution and clear communication with stakeholders.
• Conduct thorough quality assurance across devices, platforms, and browsers; update campaign assets and links as needed within ESPs such as Sailthru.
• Stay up to date with CRM trends, industry best practices, and emerging technologies to enhance program effectiveness.
• Champion innovation within the CRM space to drive stronger customer engagement and campaign results.
Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in CRM, lifecycle marketing, or a related discipline, with a proven ability to execute large-scale email and mobile marketing programs.
• Industry experience in entertainment or media is a plus.
• Demonstrated strong analytical skills with advanced proficiency in reporting and analytics tools, including Tableau, Looker, Omniture, and Google Analytics; expert-level Excel capabilities for data analysis and visualization.
• Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment using tools like Asana, JIRA, and Confluence.
• Exceptional communication and presentation skills; adept at engaging with senior leadership and cross-functional teams. Experienced in developing impactful PowerPoint presentations tailored to executive leadership.
• Hands-on experience with CRM platforms (e.g., SFMC, Braze, Sailthru), email tools (e.g., Litmus, Movable Ink), and A/B testing methodologies.
• A collaborative team player with a passion for CRM, data-driven strategy, and delivering meaningful customer experiences.
Additional Requirements:
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $80,000 (Bonus Eligible)

Jobcode: Reference SBJ-744nb6-216-73-216-136-42 in your application.