Strategic Account Manager

Job Description

Do you excel at developing results‑driven marketing campaigns and delivering strategic solutions for your clients?
If you're a digital marketing strategist with a strong background in sales and business development, WSAV News 3, the Nexstar Media station in historic Savannah, Georgia, offers an exciting opportunity to play a key role on our advertising sales team.
As a Digital Strategic Account Manager, you will contribute to team goal achievement by collaborating with colleagues to develop effective, client-focused solutions. You will also identify and pursue new business opportunities and manage your own portfolio of accounts.
The compensation plan offers a competitive base salary enhanced by monthly commissions and quarterly bonus opportunities designed to reward your success.
What You'll Do:
• Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts.
• Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members.
• Prospect, develop, close, maintain and grow high-level new business to manage on your own.
• Analyze and interpret key performance metrics: CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions and make data driven recommendations for performance improvement.
• Develop a file of case studies to document success stories.
• Share knowledge of digital media tactics, best practices and marketing trends during training meetings.
• Assist sales management team with special projects.
What You're Good At:
• Identifying opportunities to meet client goals by utilizing the best combination of tactics.
• Discussing detailed topics with key decision makers.
• Translating strategy into execution by providing a clear plan that delivers measurable outcomes.
• Presenting insights and recommendations clearly to teammates and clients.
• Staying ahead of digital trends to help clients leverage the latest innovations in audience targeting and attribution.

Required Skills and Qualifications:
• Experience with CTV, digital video advertising and CPM based campaigns is essential.
• You have sales experience in a client-facing role, preferably with an agency, media company or digital marketing organization.
• Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics.
• Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format.
• Time management skills are essential to success in this role.
• You are skilled at efficiently creating sharp, polished documents in Microsoft Office including PowerPoint and Excel.
• Professional appearance is a must.

Education & Experience
• Bachelor's degree in marketing, advertising, mass communications, or a related field preferred, or an equivalent combination of education and proven work-related experience.
• Experience in a strategic role in digital advertising sales and marketing, preferably within a media company or agency.
Physical Demands & Work Environment
This is an in-office role. The Strategic Account Manager must be able to sit, conduct telephone conversations, use email, write memos, conduct face-to-face discussions with individuals and groups, make decisions without supervision, and work indoors in environmentally controlled conditions.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Jobcode: Reference SBJ-eok582-216-73-216-212-42 in your application.