Marketing Producer

Job Description

Marketing Producer

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTOC:
WTOC is located in beautiful historic Savannah, GA, which was recently named the third best city in the US by Travel and Leisure. As the first station to sign on for the 20-county market serving southeast GA and the South Carolina low country, WTOC has been the market leader for over 70 years. WTOC has an award-winning newsroom and a strong commitment to serving the community.
Job Summary/Description:
WTOC is looking for a standout marketing producer ready to help us communicate with viewers and grow the business of our clients. Must be a highly motivated, energetic, creative individual who can handle tasks alone or in a group. Multitasking and attention to detail are required.
The role of Creative Services Producer at WTOC is crucial. Not only does this position play an integral role in helping to bring revenue to WTOC, but it also represents the station to customers. It is important that this person has a good rapport with the sales staff. The Creative Services Producer must be a highly motivated, energetic, creative individual who can handle tasks alone or in a group. Multitasking and attention to detail are required. They must be aware of important news stories to produce timely proof of performance and proof of benefit spots. Communication with the News Department is essential. This person must be organized and ready to pivot to a different project when needed.
A Creative Services Producer is also a team player at WTOC. A commercial could require a full crew of multiple cameras, audio sources, and shoot locations. At certain times, WTOC engages in live broadcasts that require multiple departments to come together and turn out a product. This includes working with the News Department on severe weather coverage and community events. These events often occur outside of regular business hours and last longer than a normal eight-hour day.
Duties/Responsibilities include, but are not limited to:
• Must meet and exceed the expectations of WTOC and its customers.
• Lead and manage the full process of commercial production and long-form content creation, including pre-production, shooting, and post-production, including graphics.
• Manage multiple projects simultaneously.
• Be able to work with people, gain trust, and educate the client.
• Be proficient with video cameras and all related equipment.
• Must possess an understanding of shot composition.
• Adequate knowledge of the Adobe collection of post-production tools. Premier, After Effects, Audition, Photoshop.
• Write creative copy for station promotion.
• Shoot above-average broadcast-quality video using a cinema camera and drone.
• Lead and manage complete projects from inspiration to completion.
• Possess a strong understanding of graphics and animation.
• Adhere to station branding guidelines in all work.
Qualifications/Requirements:
- 2-3 years' experience in a related field with marketing or promotions expertise is a plus
- Strong, working knowledge of the Adobe Creative Suite of Products
- Excellent writing and communication skills
- A reel and/or portfolio showcasing work
- High level of creativity, ability to think ''outside the box''
- Strong Brand management focus
- Be highly motivated with a positive attitude and be passionate about marketing
- The ability to multitask and keep up with several projects at once
- Must have a clean driving record and be able to lift 40 pounds
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTOC-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-86veqm-216-73-216-89-42 in your application.