Digital Executive Producer

Job Description

WIVB-TV, the CBS affiliate in Buffalo, New York, is seeking a Digital Executive Producer to lead the team on all digital platforms of WIVB, WIVB+ and WIVB.COM. This manager in the news department will report to the News Director and will supervise a team of digital content producers & digital content reporters, as well as coordinate with the marketing and sales departments. Position interfaces regularly with corporate digital managers on local and group projects, conducts training and metrics meetings.
Digital Executive Producer will be responsible for overseeing and training web streaming reporters and producers, and digital video producers. Oversee and improve the daily packaging of all digital editorial content published and distributed across the local site and media platforms with the goal of increasing user traffic and engagement. An audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple platforms. Ability to jump into the mix and create high-performing content as needed.
The Digital EP will be involved in the editorial process in the local newsroom. Digital EP will attend local and regional meetings as needed, and work with the News Director on refining the local audience strategy. Digital EP will be responsible for meeting local KPI goals and ensuring traffic is regularly growing. The Digital EP needs to be familiar with all aspects of digital duties and be able to jump in as needed.

Position Responsibilities:
• Attends local editorial meetings and serves as a bridge between broadcast and digital in the local newsroom
• Trains and coaches, a team of local digital journalists
• Excellent at writing engaging headlines that increase page views and packaging content that grows page views per visitor, video-on-demand metrics, and time on site
• Leads team members responsible for planning and implementing special coverage projects (severe weather, breaking news, elections, enterprise original digital content)
• Works with digital reporters & producers to ensure a steady stream of interesting content is packaged in an interactive way and promoted in a way that generates interest
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Meets big KPIs, ensures the team is meeting their role-specific KPIs
• Ensures local team meets daily deadlines
• Creating a positive work environment
• Promote and distribute news content on social media
• Salary - $60,000-$63,000 annually

Skill/ Experience Requirements
• 2-4 years of experience in digital content and journalism, 1-2 years of management experience
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Comfortable adapting to changes in an evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with the ability to balance multiple competing projects and priorities
• Experience building online databases (investigative, elections, weather, etc.)
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoy working in teams and have excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of web analytics; Google Analytics, Chartbeat experience a plus
• Proficiency in MS Office a must; HTML, CSS, OBS systems, and Photoshop experience a plus

Jobcode: Reference SBJ-k225n8-216-73-216-71-42 in your application.